SMM Project Manager in English (ENG)

Setting up targeted advertising (Meta/Instagram), Goal maximum mobile app downloads,

According to the media plan, create 20 dynamic videos of 25 seconds each in Canva based on the existing style and materials for Instagram, prepare the text, plan the publications, and set up the advertising campaign for the promotion of these publications for a specific target audience.

Hello! We are launching a new marketplace and are looking for an experienced team (agency or a cohesive team of freelancers) to take on the full cycle of marketing from scratch: from pre-launch strategy to a stable flow of customers. The tasks are divided into two key areas:1. B2C Direction (Attracting Buyers) Goal: Bring active buyer traffic to our marketplace. Tools: SMM, targeting (Meta/TikTok), contextual advertising (Google Ads), and other effective sources.2. B2B Direction (Attracting Sellers) Goal: Attract sellers (merchants) who will purchase tariffs for trading on our platform. Tools: Google Ads, LinkedIn, Meta Ads, lead generation. Payment Terms for B2B: For this direction, we want to build the work based on PPC / Pay per Client (payment for results). Each tariff successfully purchased by a seller = fixed bonus or % for your team.What needs to be done at the start (Stage 0): Pre-launch Strategy: Plan a marketing strategy to warm up the audience and gather a base (leads) even before the official opening of the platform. Budget Planning: Calculate the necessary marketing budgets and projected customer acquisition cost (CAC/CPL) for both directions. Marketing Moves: Propose creative mechanics for a quick start (promotions, referral programs, special offers for the first sellers).Who we are looking for: A team with experience in promoting marketplaces, E-commerce, or complex B2B/B2C projects. Specialists who can calculate numbers (ROI, ROMI, CPA, CAC) and work with analytics (Google Analytics 4). Those who are ready to work based on KPIs and a results-based payment model (for the B2B segment). Please indicate in your response: Cases in the field of marketplaces or E-commerce (if any). Your working conditions (fixed fee for B2C direction + vision of Pay per Client conditions for B2B). What would you start with in preparation for the Pre-launch stage? We look forward to your proposals!

It is necessary to set up and launch advertising campaigns on Facebook and Instagram for a legal services website for Ukrainians who are abroad and cannot access them there for various reasons. The main goal is for a potential client to see a solution to their document problems and click on the call to action to go to the landing page. Required experience/questions for the performer: 1. Experience in setting up and conducting effective advertising campaigns on Facebook and Instagram. Having certificates from Facebook is welcome. Desired experience in conducting campaigns for Ukrainians abroad or legal, consulting services, etc. 2. A proven practical approach to reducing lead costs and conversion. Setting up various metrics through which this task can be addressed. Tasks: 1. Setting up Ads Manager, various metrics for effective result analysis. 2. Setting up the audience (lookalike audiences), type of optimization, and display schedules. 3. Creating advertising messages. 4. Connecting/setting up payments. 5. Passing campaign approvals and avoiding bans from FB. 6. Analyzing ad quality and implementing improvements that affect auction prices to continuously work on reducing lead costs and conversion for long-term operation.

Need to package the profile on Instagram. I am considering specialists of different levels (beginner or intermediate level). ✅ 12 posts Writing and adapting texts using ChatGPT (I will provide a paid subscription for work) Preparing content for publication and publishing Selecting headlines and calls to action Developing voiceovers in Elevenlabs (I will provide paid access if needed) ✅ Stories 40-50 Preparing content for stories Developing scripts and sections Designing and publishing stories ✅ Content plan Developing a content plan for the month Planning topics and sections Agreeing on content ✅ Cover generation Creating covers for posts using AI tools (I will provide everything needed for this) Designing in a unified brand style ✅ Working with texts Writing and editing texts Adapting content for the target audience ✅ Simple video editing Basic editing of Reels and Stories Cutting material Adding music, titles, and simple transitions