Budget: 20000 UAH Deadline: 30 days
Good day.
I have been working with Meta Ads for over 5 years. My main specialization is e-commerce and performance marketing, where the key performance indicator is not clicks, but stable sales and ROAS.
For EXVision, I would start with a complete audit: advertising account, Pixel, events, analytics, website, and competitors in the Polish market. Then I would build a campaign structure for different stages of the funnel:
• campaigns to attract new customers;
• retargeting website visitors;
• Lookalike audiences based on customers;
• campaigns to scale the most effective connections.
I would pay special attention to creatives. For sports glasses in Poland, Reels and UGC content showcasing real use during bike rides work well, emphasizing comfort, eye protection, and lens quality.
I work through numbers:
ROAS;
CPA;
cost per purchase;
CTR;
CPM;
website conversion.
I regularly test new audiences, offers, and ad creatives, disabling ineffective connections and scaling those that show the best results.
I am ready to thoroughly familiarize myself with your store, conduct an audit, and propose a development plan for advertising for the first month of collaboration.