Technical Task (TT) for SMM Specialist
Platforms: Instagram + TikTok + Facebook
Topic: Visa Consultations in the Czech Republic**
1. Goal
Attracting clients for visa consultations through social media and forming a recognizable personal brand.
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2. A specialist is needed who will:
• manage Instagram, TikTok, and Facebook (page + groups of Ukrainians in the Czech Republic);
• create content, texts, visuals, and Reels/TikTok videos;
• plan and implement a content strategy;
• grow the audience and requests for consultations.
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3. Responsibilities of the SMM Specialist
1. Manage Instagram, TikTok, and Facebook page.
2. Design profiles (bio/description, avatar, highlights, pinned posts).
3. Create a unified visual style.
4. Write texts in simple words.
5. Shoot and edit Reels/TikTok.
6. Publish content according to the schedule:
• 3–5 posts/carousels per week
• 1–2 Reels/TikTok per week
• stories — daily
• Facebook groups — 2–3 posts per week
7. Create selling posts with clear CTAs for consultations.
8. Make useful expert content.
9. Create FAQs: answers to subscribers' questions.
10. Engage with the audience (comments/DM by agreement).
11. Analyze statistics monthly.
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4. Content Themes
• visa protection
• long-term residence
• extended residence
• work card
• family reunification
• document extensions
• step-by-step instructions
• common mistakes
• advice for Ukrainians in the Czech Republic
• overview of changes in legislation (only official data)
• successful cases (anonymously)
• useful documents, checklists
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5. Formats
• carousel posts
• infographics
• checklists
• Reels/TikTok
• stories (polls, answers, useful content)
• short video FAQs
• posts in Facebook groups “Ukrainians in the Czech Republic”
• document breakdowns with hidden data
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6. Monthly Content Plan (minimum)
• 12–15 posts
• 6–8 Reels/TikTok
• daily stories
• 8–10 posts in FB groups
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7. Requirements for the Specialist
• experience managing Instagram + TikTok + Facebook
• proficient Ukrainian language
• ability to create expert and selling content
• skills in editing short videos
• understanding of platform algorithms
• neat, clean visual style
• willingness to work long-term