SMM. Strategy, marketing

Looking for an SMM specialist to join the team!
- capable of proposing and implementing
- ready to deliver results beyond expectations
- knows their worth, not seeking a cozy position with a salary

📌 About the project:

— niche: psychology, hypnotherapy, personal therapy, online education;

— working worldwide: European countries, Asia, Latin America;

— creating and promoting intensives, mini-products, courses, the Self-Realization Academy. Helping people get out of crisis, recover after a breakup, return to themselves, and start a new life.

📌 What will need to be done:

— manage Instagram and Telegram: posts, Reels, stories, engaging content;

— promote the personal brand of expert — Andrey Ignatov;

— develop a content plan, monitor metrics, and adapt to goals (sales, reach, subscriptions);

— work in coordination with the team (copywriter, designer, producer, manager).

📌 What we expect:

— at least 2 years of experience in SMM;

— ability to work with personal branding and sales funnels;

— skill to create “live” content that people want to read and save;

— desire to grow, be involved in a project with a mission, and do meaningful work.

📌Additional advantages:

— if you have promoted psychologists, experts, info-products;

— if you know how to launch Reels and understand what works in algorithms.

📌 What we offer:

— remote work, flexible schedule, team support;

— opportunity to grow into a creative producer;

— involvement in a strong project where quality, results, and passion are valued;

— payment: fixed + KPI (from $800 - $1000, discussed individually).

📩 Interested in joining us?

Just tell us about yourself, show examples of your projects — and we will contact you!

In this letter, I will explain what the project is about, its mission, and the current tasks so you can quickly understand and see if this role interests you.

I am Andrey Ignatov, a hypnotherapist and psychologist. I work with those who are at a point of internal crisis: after breakups, losses, burnout, or feeling stuck. I help them go through pain, recover, and reach a new level of life — consciously, without drama or helplessness.

The core method is regressive hypnosis, therapeutic work with the subconscious, deep practices, and my proprietary transformation system.

The project includes several areas:

personal therapy (flagship),
 intensives on relevant topics (breakup, fear, confidence, self-worth),
 mini-products and audio meditations,
 Self-Realization Academy — an educational platform.

Main goal at this stage

Currently, we focus on one key area — personal therapy. This is the flagship product that provides the greatest value to clients and is the foundation of the business.

Our goal is to maintain a stable funnel of 30–40 paid diagnostic sessions per month. The diagnostic is the first meeting with me, costing $150. Some clients then move on to a personal therapy course (cost $5000).

To achieve this, a chain is built: content → advertising → application on the website → diagnostics. Content on social media is the first and very important step in this chain.

Your role as an SMM specialist

You are not just someone who posts content. You help clients feel trust and interest, gradually leading them to the first step — applying for diagnostics.

Stage 1: Lead generation

Manage Instagram and Telegram (posts, stories, Reels) — for trust, engagement, sales goals

Writing texts, visual logic, working with copywriters, designers, and producers

Responding to direct messages, handling incoming inquiries, helping guide clients to diagnostics

Analyze engagement, content effectiveness, record results

Stage 2: Improving funnel efficiency

Audit current social media: bio, visuals, highlights, pinned posts
 Segment target audience, analyze competitors, gather feedback
 Develop new content formats for different pain points and objections
 Build a database: who entered the funnel but did not sign up, and why
 Participate in improving the entire marketing system — from content to point of sale

Stage 3: Scaling and delegating some tasks

Systematize content work (planning, analytics, launch)
 In the future — delegate routine tasks to an assistant, grow into a producer or department head

What we especially value

• Understanding marketing: funnels, target audience, UVP, content aligned with goals
• Willingness to work with the mindset “results are more important than posts”
• Independence, initiative, responsibility
• Ability not just to “perform,” but to think about how to improve and what to suggest

Conditions

• Remote work, flexible schedule
• Transparent tasks and freedom in implementation
• Opportunity for growth within the project
• Payment: fixed + KPI, starting from $800 - $1000 (after interview)

If the project and tasks appeal to you — I will gladly consider your response and cases. Please provide initial feedback:
 - how you see your role in this project
 - what you could offer right now
 - how this project would help you achieve your desires

And again, I emphasize: a strong team is being assembled, and talented individuals deserve more!
I am ready to give more for high results!
 
If you are interested in collaboration, please send your proposals in your reply. 
We will discuss everything else in a meeting.

Best regards,
Andrey Ignatov