Составить ТЗ для сайта с геймификацией

The website needs to be completed within a reasonable budget. Brief requirements: -update the website or upload new code (the code has already been generated by Claude); -connect a request form so that all requests automatically go to Google Sheets; -install a heatmap service that is more budget-friendly (possibly Hotjar or Plerdy); -integrate Stripe for payment processing. The domain and hosting are available. Please specify the timeline and budget.

Technical assignment for the improvement of landing pages on the website imosta.pl It is necessary to improve several landing pages on the website imosta.pl, which receive advertising traffic. The site is built on WordPress, using the Astra theme. Work needs to be done in Elementor. There is no need to create the site from scratch — it is necessary to assemble and design the pages from ready-made blocks so that they look neat, modern, and convert leads better. What is available: 1. A ready-made website on WordPress. 2. Astra theme. 3. Elementor. 4. Page structure. 5. Texts will be provided separately. 6. There are several pages that need improvement. Task: Design the landing pages in Elementor, maintaining the sequence and logic of the blocks: 1. The first screen with an offer and a button or application form. 2. Explanatory block: for whom the service is and what problem it solves. 3. What is included in the service. 4. How the work process goes. 5. Packages or options for support. 6. Advantages of IMOSTA. 7. Reviews. 8. FAQ. 9. Final call to action. 10. Disclaimer, if provided for a specific page. Requirements: 1. Business, modern, and neat style. 2. Pages should be understandable to users coming from ads. 3. CTA buttons should be noticeable. 4. Blocks should be convenient for further editing in Elementor. 5. Do not change the site theme and global settings without agreement. 6. Do not install new plugins without agreement. 7. Do not use heavy effects that slow down the site. 8. Check the functionality of buttons, forms, and links. Language versions: It is necessary to adapt the pages for three additional language versions and check that after translation the following do not break: 1. Headings. 2. Cards. 3. Buttons. 4. Lists. 5. Service packages. 6. FAQ. 7. Forms. Responsiveness: Check the correct display of pages on: 1. Desktop. 2. Tablet. 3. Mobile. It is especially important to check the mobile version: to ensure there is no horizontal scrolling, text overlapping, broken cards, and inconvenient buttons. The work is considered completed if the pages are neatly designed in Elementor, maintain the approved structure, display correctly on all devices, do not break after translation, and are ready for advertising traffic.

Requirements: Mandatory Practical experience with Google Ads. Experience in promoting commercial websites. Ability to conduct a full website audit. Experience with Google Analytics. Proficiency in Google Search Console. Experience with Google Tag Manager. Knowledge of Google ranking factors. Experience with WordPress admin panel. Ability to work with large volumes of information and analytics. Will be an advantage Experience in promoting manufacturing enterprises. Working conditions: · Part-time employment · Be available during working hours · Most importantly - results and cost minimization Responsibilities: Setting up, managing, and optimizing advertising campaigns in Google Ads. Planning and launching advertising campaigns for various company activities. Analyzing advertising effectiveness, optimizing budget, lead cost, and conversions. Conducting comprehensive SEO audits of websites. Identifying and fixing technical errors affecting indexing and ranking. Developing SEO strategies for new and existing websites. Creating a semantic core, clustering key queries. Controlling internal and external SEO optimization. Setting technical tasks for copywriters regarding SEO text writing. Analyzing competitors and their advertising activities. Working with Google Analytics 4, Google Search Console, Google Tag Manager. Analyzing user behavior and conversion paths. Formulating recommendations for improving website structure. Participating in the design of new websites and landing pages. Consulting designers and developers on SEO and advertising requirements at the website creation stage. Controlling the correctness of technical requirements implementation after the website launch. Regularly monitoring website positions and preparing reports. Searching for new opportunities to increase organic and paid traffic. Main tasks: Increasing the number of quality leads from websites. Reducing lead cost. Improving organic traffic. Increasing website conversions. Controlling the effectiveness of advertising campaigns. Participating in the creation of new websites in such a way that they are ready for effective SEO promotion and advertising launch.

Good afternoon. I need to adjust the website launch and possibly the layout on WordPress. The website displays upon launch as shown in the screenshot. The freelancer who worked on it has disappeared and did not complete the job. We need to check the correctness of the layout and finish it. Both on desktop and mobile versions. The design is in Figma, and the design that needs to be done is also in the screenshots; it seems to be mostly done, but the correct display on different screen sizes is not completed.

Checkout and cart - fix the order form (fields for full name/email, logic for blocking delivery/payment, default delivery), add relevant product recommendations in the cart, progress bar to free delivery, lower the delivery threshold to 1500 UAH. Design/UI - remove the template green color of buttons to branded, unify product cards and photos, fix the banner (clickability, contrast, CTA), tidy up the site header (login, messengers, working hours). Mobile version - quick selection of product weight without going to the card, smaller and larger icons in the header. Technical and SEO bugs - fix 8 404 pages, duplicate Titles, hreflang for Ukrainian/Russian versions (remove the Russian version from indexing), Open Graph images, speed up loading (LCP), add SEO texts to category pages. In general, there is much more work, it can be done project-wise, block by block. I am waiting for proposals. https://tvoi.com.ua/