Creation of a brandbook - business style guidelines

Project goal: Create a series of unique artistic sketches (drafts) for jewelry micro-macrame using natural stones. I need ideas and visual concepts, not technical weaving diagrams or calculations of the number of knots. Stylistics and directions (to choose from): Boho-asymmetry: Off-centered designs, smooth "flowing" threads to one side, lively shapes, asymmetrical decorative elements around the stone. Elvish style / Flowing lines: Smooth, rounded, organic curves reminiscent of intertwining vines, sea waves, leaf textures, etc. What needs to be done: Develop 3–5 variants of necklace sketches in color. Format: neat colored sketches (hand-drawn on a tablet or high-quality marker/watercolor sketches). Requirements for the sketch: Focus on the stone: A natural stone must be at the center or base of the composition (the stone and thread color can be chosen in any combination for inspiration). The photo shows options for stones on a linen grid (1cm), each stone should have a basic wrapping (2-3 mm). Texture of the threads: The drawing should visually imitate the plasticity of the threads (i.e., the pattern consists of lines, braids, curls, and smooth transitions, not solid filled areas). Color solution: The sketches must be strictly executed in the palette of my materials (photos of thread and stone colors are attached to the task). Please use these shades to create harmonious combinations. Detailing: Adding small accents to the sketch is welcome — beads or sequins or even thin chains embedded in the smooth lines of the threads. Materials I provide (in the attachment): 1 Photo of my stones (to understand their shape and color). 2 Photos of the available thread palette. 3 Photo of my finished product (exclusively for understanding the scale, thread thickness 1mm, knitting thickness 2mm — this style does not need to be copied). I leave the choice and combination of materials to your taste. Therefore, I must warn that most of the labradorite stones change shade depending on the angle of light. If you choose them, I will send a video with the selected stones :) Submission format: Files in JPEG/PNG format in good resolution.

It is necessary to develop a modern set of stickers for children's electric bicycles under the own brand APIX. I provide: PDF of factory stickers; photos of the bicycle; manufacturer's catalog. Task It is necessary to create new corporate graphics, not just replace the logo. The existing outlines and sizes of the stickers will be used as a basis. They do not need to be changed. Important It is necessary to create several design options (3–5 concepts) in a unified style of the APIX brand. In the future, the buyer will be able to choose which set of stickers to install on the bicycle. For example: Sport Minimal Premium The design should easily adapt to bicycles with different frame colors (black, red, white, pink, blue, etc.). Preferences modern minimalist style; without a large amount of graphics; look at the level of European brands; graphics must be suitable for mass production. The use of neural networks for idea and concept generation is allowed, but the final result must be prepared in vector format. Material The stickers will be printed on 3M automotive film with lamination and contour plotter cutting. Result It is necessary to provide: AI or CDR; PDF for printing; all elements in vector; file ready for printing and plotter cutting.

Tasks: Logo improvement: refine the existing SHULS logo (vectorization, line clarity, adaptive versions for social media/website/print). Tone of voice and brand colors: create a short brand book: primary and secondary palette (with HEX/CMYK), color usage rules, tone of communication (text style, addressing the client). Background for product photography: develop a branded background for product photography (considering brand colors). Tape design (packaging tape): layout for branded tape with logo for packaging orders. Social media templates: a set of editable templates (Instagram/Facebook: post, story, cover) in brand style for announcements, promotions, product presentation. Website: https://shulservice.com.ua/

When responding, a portfolio, timeline, and budget are mandatory.TECHNICAL TASK (TT) FOR THE DEVELOPMENT OF THE BRAND BOOK "BIOLAMINO"1. Vector of visual reconstruction of BioLamino: The main background color for large media (tents, banners) should be the corporate dark blue or light green color from our logo. The technological aspect of the brand ("Molecular Growth") should be emphasized through modern, flat vector graphics derived from the symbol (molecular bonds), without the use of 3D effects or photorealistic collages.2. Mandatory sections of the brand book2.1. Logo usage rules This section should contain comprehensive technical instructions for working with the existing symbol: Main and additional versions: Horizontal (main from the file), vertical (if permissible for composition), monochrome (black and white), and inverse (reverse for application on dark backgrounds). Clear Space: Calculate and visualize the free space zone around the logo, where no other elements can intrude. Use an element of the logo itself (for example, the height of the letter "B" or "L") as the module for calculation. Minimum size: Determine the minimum acceptable sizes of the logo for print (in millimeters) and for digital environments (in pixels), at which the readability of the descriptor "Molecular Growth" is maintained. Prohibited usage: Graphically depict (with a red cross) prohibited actions: stretching/deformation of proportions, changing corporate colors, adding shadows, rotating at an angle, using on a colorful background without a substrate.2.2. Corporate colors The color specification should be based on the existing logo. It is necessary to break down the colors (Dark blue, Light green, Dark green, Blue) according to the standards: CMYK: For full-color offset and digital printing (tents, flyers). RGB: For digital media and screens (monitors, presentations). HEX (Web-colors): For use on the company's website. Pantone (Solid Coated / Uncoated): Select the closest standardized mixed paints for accurate printing of branded products (souvenirs, silk screen).2.3. Corporate typography Select a font family (preferably free Google Fonts licenses, for example, grotesque families) that harmonizes with the geometry of the font in the "BioLamino" logo. Define the hierarchy of use: font for headings (H1, H2), font for main body text, font for accentuated highlights. Specify the setting parameters (tracking, leading for basic formats).2.4. Corporate graphic elements and patterns Graphic blocks: Define the rules for using blocks under text (color, angles of inclination or rounding, if specified by the shape of the leaf from the logo).3. Requirements for branding media (Focus on exhibitions) Based on the analyzed experience of competitors, develop detailed mockups and technical guidelines for the following media:3.1. Branding of vehicles (Ford Transit/MB Sprinter type minibus) The design should be "clean": a large logo on the sides, use of the corporate molecular pattern for dynamics on the rear of the vehicle, contact details (website, phone) in a legible corporate font.3.2. Staff uniforms (for field conditions) Considering the specifics of field events (rain/mud in photos), develop branding for caps, polo shirts. 3.5. Corporate documentation Document folder (A4, die-cut): Develop the design of the cover, back side, and internal flaps. Use a corporate background with the integration of the molecular pattern (blind varnish or Pantone printing). Provide a cut-out (slots) on the internal flap for attaching a standard business card (90x50 mm or 85x55 mm). Provide a vector layout overlaid on the standard stamp of the company's die-cut.3.6. Commercial printing Price lists / Tabular materials: Develop a design system for presenting large arrays of tabular data that ensures high readability. Create styles for table headings (for example, using a dark blue block with white (inverse) corporate font). Implement a rule for alternating row colors (zebra) to facilitate perception (for example, white and 10% shade of corporate light green or blue). Define rules for highlighting accent positions (new products, promotions) using corporate graphics or color.3.7. Souvenir products and promotional materials Notebooks (A5/A4, spiral or glue sewn binding): Cover: Should demonstrate the key visual image of the brand. It is recommended to use a contrasting logo on a corporate background with a restrained pattern. Mandatory placement of the website URL. Internal block: Develop the design of the pages (grid, lined, or dotted). All lines should be executed in a very light shade of gray or corporate color (to not interfere with writing). In the corners of the pages — minimalist (watermark or 100% monochrome) placement of the logo or its graphic element (molecule). Ballpoint pens: Considering the small area for application (pad printing or UV printing) and cylindrical shape, develop guidelines for logo adaptation. Use only the horizontal version of the logo. If the height of the medium is less than the permissible minimum size, use only the text part without the symbol (or vice versa, depending on readability). Bags (Paper and Eco-bags/Tote bags): Determine the compositional center for logo application. For paper bags: develop a full-color design using corporate colors and graphics (pattern) across the entire area. For eco-bags / craft bags (printing in 1-2 colors by silk screen): provide instructions for using the monochrome or Pantone version of the logo without gradients and halftones. Balloons (for exhibitions/events): Create mockups for silk screen printing in 1 color. Specify pairs: "Balloon color — Logo application color" (for example: dark blue balloon — white logo; light green balloon — dark blue logo).3.9. Other brand identifiers (Digital) Email signature: Develop an HTML template for the signature for company employees (Logo, Full Name, Position, contact phones, link to the website biolamino.com). Specify system web-safe fonts that will replace the corporate font in email clients. Corporate presentation template (PowerPoint / Keynote): Design the title slide, slides with text blocks, slides for graphs/charts, and the final slide with contacts. Aspect ratio 16:9. 4 Technical requirements for final files The freelancer is obliged to provide the client with the following package of materials after completing the work: Brand book: In .PDF format (vector, interactive, prepared for comfortable viewing on screen and for printing). Logo and graphic elements: .AI or

Task 1. Logo Development A logo needs to be created for the company. There is a concept generated by ChatGPT that will serve as the basis. The logo needs to be professionally redrawn in vector format, preserving the overall idea but making it clean, modern, and suitable for use in documents and other materials. Deliver the source file in an editable format (AI, SVG, or another vector format). 2. Development of Header and Footer Header and footer need to be designed for the company's documents. There are ready-made layouts created using ChatGPT. Minor design adjustments are needed to improve the composition and prepare the final versions. Important: The headers and footers must be created in a format that will allow us to change the text (e.g., contact details, address, bank details, etc.) independently in the future without needing to consult a designer.