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About the Project A new website is needed for a network of fighting clubs (boxing, MMA, Thai boxing, children's groups) — complete replacement of the current website, not an enhancement. The site should be a working tool: up-to-date schedule with online booking, club pages, trainers, subscriptions, promotions, blog for SEO. Multi-club functionality: currently several locations, with potential for network growth. The mechanism for adding a new club needs to be evaluated in two options (see the estimate below). Languages: Czech, English, Polish (language tied to the club/country). Reference that is most liked: https://www.day1.cz/ Other references: https://jabboxing.club/ · https://www.1rebel.com/en-gb · https://smartass.club/en/warsaw · https://www.nextmove.cz/cs
What is Ready on Our Side Brand Book (PDF): palette, typography, logo and corporate identity, tone of voice. The design must strictly adhere to it. Prototype of structure and user scenarios Our custom CRM with API (documentation is available). All data (schedule, bookings, clients, subscriptions) is provided through our API. Documentation and test access will be provided to the contractor. The site integrates only with our API — third-party booking services do not need to be touched. Content: photos of gyms, photos/descriptions/credentials of trainers, texts and translations into 3 languages — provided by the client.
Scope of Work
Design The design of all pages must strictly follow the brand book, based on our prototype and references.
Please specify in your response: format of delivery (Figma?); how many unique page templates are included in the estimate; breakpoints (desktop / tablet / mobile); handling of states (hover, empty states, errors, loading). Page structure (layouts): Main brand landing — club selection / overall brand. Main club page — hero with CTA "Trial Training", key directions, schedule announcement, gym photo, links to sections. Directions — boxing, MMA, Thai boxing, children's groups, etc. Schedule — grid of classes by days/trainers + online booking. Trainers — cards with photos and credentials. Subscriptions / Prices — pricing grid (showcase, without online payment — see "Out of scope"). About the club / Gallery — gym, philosophy, photo gallery. Contacts — map, registration form, social networks. Promotions — a separate page with detailed promotions. Blog — feed + article page (for SEO). Legal pages — privacy policy, cookie policy, terms. Personal account — login, bookings, subscription status. Header with language and club switcher, footer.
Layout and WordPress Setup Layout design on WordPress. Block editor: the client independently changes promotions/texts/prices without a developer (goal — editing in ~5 minutes). Multi-club functionality: each club — a separate branch of pages under its own slug (/{club-slug}/...), its own photos, its own schedule, its own language. The language is tied to the club — one language per club, not a translation of each club into all three languages. The mechanism for adding a new club — see a separate line in the estimate below (please evaluate two options). Self-editing by the client (without a developer, goal ~5 minutes): promotions, prices, texts, trainer cards, photos, gallery, blog. The schedule is not edited manually — it comes from the API. Multilingualism (WPML / Polylang or similar) — language tied to the club/country. Promo banner / moving ticker at the top of the site with a promotion and automatic disappearance by date/time (for example, "promotion valid until July 8 00:01"). Responsive for all devices.
Integration with Our CRM (API provided) The site operates on top of our API. Documentation and test environment — from our side. Implement: Schedule — pulled from our API for each club, displayed in corporate style. Online booking for training — form in the style of the site, creates a booking through our API. Personal account — client authorization; viewing their bookings; creating a new booking; canceling a booking; status/term of subscription. All data — through our API. Registration form (contacts) — application goes to our CRM via API (or to email — we will clarify). Please ask questions about the API in your response if they arise after reviewing the logic of the prototype.
Analytics and Tracking Google Tag Manager. Meta Pixel. Heatmaps (Hotjar / Microsoft Clarity or similar). Setting up consent mode in conjunction with the cookie banner.
SEO Basics Technical SEO: clean semantics, speed, structured data / schema.org, XML-sitemap, correct meta tags and hreflang for multilingualism. AI-SEO: preparation for AI crawlers (llms.txt, structured data, clean markup). The blog is implemented as an SEO tool. Blog management and content SEO — on the client's side (there is an in-house SEO specialist).
(Optional) Technical Assignment for Shooting + Shot List A separate block — not mandatory. If you can prepare a technical assignment for shooting gyms/trainers and a shot list, please indicate this as a separate line in the estimate.
Out of Scope (not included in this task) To avoid unnecessary inclusions: Online payment for subscriptions (Stripe, etc.) — not needed at this stage, the subscription page remains a showcase. Email newsletters / subscription forms — a separate task, not now. Changing the seasonal theme of the site — not needed. Migration of the old site / 301 redirects — not needed. Blog management and content SEO — on the client's side. Content translations — provided by the client (only technical implementation of multilingualism is needed).
Areas of Responsibility Client: brand book, content (photos of gyms, photos/descriptions/credentials of trainers), texts and translations into 3 languages, access and documentation to the API, base texts for legal pages.
Contractor: design, layout on WordPress, engine setup according to requirements, integration with our API, analytics, legal pages + cookie consent, technical SEO basics.
What We Ask to Send in Your Response Estimate, broken down by modules (not just one number, a range with clarifications is acceptable. If a more or less detailed estimate requires payment - please send the price in private messages for this service): Design Layout on WordPress + setup (block editor, multi-club, multilingual, promo banner) Integration with our API: schedule Integration: online booking Integration: personal account Integration: analytics (GTM / Meta / heatmaps / consent mode) Technical SEO basics (optional) Technical assignment for shooting + shot list Timelines by stages. Stack, experience with similar projects (WordPress + external APIs), examples of work. Questions about our API / logic of the prototype.
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