Task:
Develop and illustrate a unique mascot for the platform that will become a key visual element and emotional connection with users.
Work Requirements:
- The mascot must be hand-drawn (without using AI).
- The design should consider the possibility of adaptation for animation in the future.
- Illustrations should convey emotions and resonate with the target audience.
What We Expect:
- References to your works that demonstrate style and skills.
Target Audience:
1. Pet Owners:
Pet owners are people who travel for business, vacations, or personal matters and need reliable care for their pets.
Key Emotions the Mascot Should Evoke:
- Trust: A sense of confidence in the reliability of the platform.
- Calmness: Assurance that everything is fine with the home and pet.
- Gratitude: Joy and satisfaction for the care received.
Qualities of the Mascot for This Audience:
- Courage: Helps overcome doubts and trust the platform.
- Responsibility: A symbol of reliability and care.
- Kindness: Conveys warmth and attention to animals.
- Honesty: Emphasizes transparency and sincerity.
2. House Sitters:
House sitters are travelers and sitters, often looking for budget options for trips. They are attracted by the opportunity for free accommodation in exchange for pet care. Among them are digital nomads, students, retirees, and people seeking new experiences and adventures.
Key Emotions the Mascot Should Evoke:
- Freedom: The ability to travel without restrictions.
- Confidence: A sense of safety and support.
Qualities of the Mascot for This Audience:
- Adventurousness: Willingness for new discoveries.
- Curiosity: Interest in new cultures, people, and pets.
Final Result:
A mascot that will embody the platform, evoking emotions of trust, warmth, and adventurous spirit.
Contact us if interested and send examples of your work.