Character Description
Appearance
- Anthropomorphic male armadillo
- Expressive face with friendly features
- Main element of the image - tactical vest
- Tactical vest with pouches
- Natural shell should harmoniously blend with the vest
- Build: sturdy but not bulky
- Short but strong legs
- Characteristic armadillo tail
- Proportions: height about 5 heads (cartoon style)
- Age: adult character
- Possibly a helmet (optional, depends on artistic vision).
- Optional: gloves, glasses, headphones, tactical belt.
Required Emotions/Poses
The mascot will be used in various situations, so variations are needed:
Neutral pose (main version) – confident look, calm expression.
Friendly/happy - waving (waving a paw), smiling, possibly winking.
Serious/combat - focused, possibly with a weapon (optional).
Thoughtful - may scratch head, look sideways or support head.
Sad/disappointed - for example, if the product is out of stock or there is a problem (drooping ears, sad look).
Energetic (ready for battle) - dynamic pose, possibly with hand gestures.
Victorious - joy, raised fists or weapon up.
Sarcastic/ironic - squinting eyes, smirk (for a funny moment).
Willingness to help - ammunition expert, hand on chin, possibly thumbs up (explaining gear features, smart, professional look)
If the artist suggests additional variations – we will consider.
Technical Requirements
File formats:
- Source files in vector format (AI or EPS)
- SVG for web use
- PNG with transparent background (resolution 2000px+)
- Separate files for each emotion/pose
Execution Style
- Modern cartoon style
- Clean lines and clear shapes
- Moderately detailed
- Color palette: predominantly in military/tactical style (olive, khaki, sand)
Areas of Application
- Website and social media
- Merchandise (stickers, patches, keychains)
- Product packaging
- Advertising materials
- Training materials on using equipment
- Comics and short stories about adventures
Timeline and Work Stages (preferably 1–2 weeks from sketch approval)
1. Sketches of the main look (2-3 options)
2. Approval of the basic design
3. Development of equipment details
4. Creation of all emotions/poses
5. Preparation of a simplified version for the logo
6. Final refinement and file preparation
Budget: negotiable depending on the number of variations and quality of execution.
Additional Requirements
- The character must be easily recognizable in different sizes
- Maintain recognizability in black-and-white version
- Provide for the possibility of animation for the website
- Consider the specifics of use on different media (digital and print materials)