SITE under the brand CASA MIA
Goal: based on the website distinctaura.de to create an online store for selling furniture with a focus on custom furniture, custom kitchens, targeted at Kyiv and the Kyiv region, with the possibility of expanding the market across Ukraine.
The site will be implemented in Ukrainian and Russian with the possibility of adding English.
Main tasks:
1. Structure and Semantic Core:
- Redesign sections for categories of furniture and custom kitchens.
- Form a semantic core adapted to the niche and target region.
- Categorization of queries: cheap, medium, and premium kitchens, including informational and commercial queries.
- Keywords and clustering: create separate groups of key phrases for each kitchen category, considering frequency and competitiveness of queries.
- Content creation: texts, headings, and meta descriptions for SEO focusing on keywords.
- User-friendly navigation, simplified purchasing process.
- Possibility of further integration with marketplaces: prom, rozetka, olx, etc.
2. Organic traffic:
- Blog and sections with useful information: articles on design, material selection, care tips for furniture.
- Regular content: updating articles and adding new products to maintain activity.
- Website loading speed: optimization of images and code.
- Implementation of structured data to improve visibility in search engines.
3. Analytics and Reporting
- Installation of Google Analytics and Google Tag Manager to track user behavior and goals.
- Setting up goals and events: tracking conversions, adding products to the cart, applications.
- Monthly reports with data analysis and recommendations.
4. Integration of TikTok videos on the site.
- Section on the site for video content: the ability to upload videos from TikTok to showcase products.
- SEO optimization of video content: adding descriptions, keywords for videos to improve search visibility.
5. Functionality of the kitchen cost calculator:
- Implement a kitchen price calculation calculator in the product card, based on square footage and price per linear meter.
6. Integration with lending banks:
- Add the option to purchase on credit with a selection among partner bank offers.
7. Localization:
- Implement the ability to switch languages (Ukrainian/Russian/English).
8. Additionally:
- Texts and descriptions will be prepared for filling during the implementation stage.