Content development – writing texts, creating photographs or videos, selecting thematic images.
Managing public pages and accounts – daily publications during "peak" hours, maintaining contact, developing and engaging subscribers.
Setting up targeted advertising – creating a portrait of the target audience, timing, and content of advertising publications.
Conducting activities – interesting contests, surveys, opportunities to win a prize for subscriptions or comments.
The SMM specialist conducts constant market analysis, monitors competitors' offers and trends in social media promotion, and engages in reputation marketing. Reporting is mandatory, detailing the actions taken and the results achieved.
Filling the group with users!!
To succeed in this field, the following professional skills will be required:
The ability to work with text, understanding the nuances of writing publications for social media.
Proficient oral and written communication (knowledge of languages will be an advantage).
Experience with targeting and services used for automating core processes.
Understanding web analytics (Google Analytics) to assess achieved results.
The SMM manager must understand the specifics of promotion in each social network.