It is necessary to create a web service "parking space" for publishing games and information about them.
3. Functional Analysis
3.1 End User Page
Purpose: To provide the player with a comprehensive, visually appealing, and localized representation of the game project with further transition to the target store or performing a key action.
The functionality of the page is grouped by logical modules.
Module 1. Visual Presentation of the ProjectFunctions:
background of the page;
icon (on the page and in the browser tab);
game title;
text description;
trailer;
display of project status (Released / Coming Soon / Early Access, etc.).
Purpose of the module — to create the first impression and capture the user's attention in the first seconds of viewing.
Module 2. Content and Social ProofFunctions:
Purpose of the module — to increase trust in the project and enhance the depth of user interaction with the page.
Module 3. Conversion and Target ActionsFunctions:
display of key action buttons:
purchase of the game;
add to wish-list;
display of promotions, discounts, and special offers;
display of links to the project's social networks.
Purpose of the module — to maximize transitions to the store and perform target marketing actions.
Module 4. Localization and AdaptationFunctions:
localization selection selector;
automatic localization detection based on the user's geolocation;
adaptation of display for different devices and screen resolutions.
Purpose of the module — to enhance content relevance and conversion through personalization.
Module 5. Experiments and OptimizationFunctions:
Purpose of the module — to improve page effectiveness based on real data about user preferences.
3.2 Publisher's Admin Panel
Purpose: To provide the publisher with full control over projects, content, experiments, and analytics without the need to involve a development team.
Project Management
Content Management
configuration of all visual elements of the page;
configuration of all text elements;
management of localizations;
setting up links and social networks.
Experiments
Marketing Blocks
configuration of promotions, sales, and special offers;
management of the "similar games" block.
Analytics (available in Power BI)
3.3 Analytical Model
Goal of Analytics: To track marketing effectiveness and user behavior for further improvement of metrics based on data. Built on the principle: input → interaction → output.
Stage 1. Landing on the parking pageParameters: source of transition, OS, device type, geography, session start time, page load time, A/B test version.Purpose: analysis of traffic quality and technical condition.
Stage 2. Actions on the pageParameters: heatmap of interaction, time spent viewing elements (trailer, description), scroll depth, number of clicks.Purpose: assessment of interest in content.
Stage 3. Leaving the pageParameters: fixation of key actions (purchase / wish-list), target platform (PS, Xbox, Nintendo, etc.), session duration.Purpose: assessment of conversion and audience interest.
4. Project Requirements
4.1 Technical Requirements
optimal loading speed from different regions;
adaptation to all modern device resolutions and browsers;
use of uptime monitoring;
platform readiness for peak loads.
4.2 Security Requirements
secure access methods to the infrastructure (VPS or third-party hosting);
protection of the database from attacks;
automatic backup of the site and database;
availability of a "hot" backup server;
storing passwords in a hashed form;
two-factor authentication (2FA) for the admin panel;
logging of administrator actions;
role and access rights system.
4.3 Legal Requirements
compliance with GDPR standards;
adherence to personal data protection legislation;
implementation of cookie-consent;
verification of the legality of parsing reviews from store platforms.
3. Functional Analysis
3.1 End User Page
Purpose:
To provide the player with a comprehensive, visually appealing, and localized representation of the game project, followed by a transition to the target store or performing a key action.
The functionality of the page is grouped into logical modules.
Module 1. Visual Presentation of the Project
Functions:
background of the page;
icon (on the page and in the browser tab);
game title;
text description;
trailer;
display of project status (Released / Coming Soon / Early Access, etc.).
The purpose of the module is to create the first impression and capture the user's attention in the first seconds of viewing.
Module 2. Content and Social Proof
Functions:
The purpose of the module is to increase trust in the project and enhance user engagement with the page.
Module 3. Conversion and Target Actions
Functions:
The purpose of the module is to maximize transitions to the store and the execution of target marketing actions.
Module 4. Localization and Adaptation
Functions:
localization selection selector;
automatic localization detection based on user geo;
adaptation of display for various devices and screen resolutions.
The purpose of the module is to increase content relevance and conversion through personalization.
Module 5. Experiments and Optimization
3.2 Publisher's Admin Panel
Purpose:
To provide the publisher with full control over projects, content, experiments, and analytics without the need for the development team's involvement.
Functions for implementation are selected according to the chosen end-user functions.
Project Management
Content Management
configuration of all visual elements of the page;
configuration of all text elements;
management of localizations;
configuration of links and social networks.
Analytics (available in Power BI)
3.3 Analytical Model
Analytics goal:
To track marketing effectiveness and user behavior for subsequent improvement of metrics based on data.
The analytical model is built on the principle of the complete user cycle: entry → interaction → exit.
All analytics functions are recommended for implementation.
Stage 1. Landing on the Parking Page
Tracked parameters:
source of transition;
user's operating system;
device type;
user's geography;
session start time;
page load time;
The purpose of the stage is to analyze traffic quality, source effectiveness, and the technical condition of the page.
Stage 2. Actions on the Page
Tracked parameters:
heatmap of interaction with the page;
time spent viewing individual elements (trailer, description, screenshots, etc.);
scroll depth of the page;
number of interactions with page elements.
The purpose of the stage is to assess user interest and content effectiveness.
Stage 3. Leaving the Page
Tracked parameters:
recording of key actions (purchase / wish-list);
target platform (PlayStation, Xbox, Nintendo, etc.);
length of user session.
The purpose of the stage is to compare the effectiveness of projects and A/B versions, assess audience interest.
4. Project Requirements
4.1 Technical Requirements (all technical needs are recommended to be followed)
optimal website loading speed from various regions;
adaptation for all modern device resolutions and browsers;
use of uptime monitoring for prompt detection of failures;
preliminary load assessment and platform readiness for peak user numbers.
application of Google Firebase services for solution deployment
4.2 Security Requirements
use of two-factor authentication for the admin panel;
logging of administrator actions;
role and access rights system.
4.3 Legal Requirements
compliance with GDPR requirements;
adherence to personal data protection legislation;
implementation of cookie consent;
5. Next Steps
After the functionality is approved, the following stages can be initiated:
assessment of implementation timelines;
budget formation;
designing architecture and interfaces;
start of development.
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