We are looking for an effective Meta-targetologist who can work with complex projects and is responsible for the effectiveness of advertising, not just its launch.
Project — recruitment of candidates for a vacancy.
Direction: attracting quality targeted responses for an office vacancy in Kyiv.
Tasks:
• launching and managing advertising campaigns in Meta Ads
• attracting quality targeted responses for an office vacancy in Kyiv
• working with cold audiences and finding new sources of applications
• testing creatives, audiences, and advertising combinations
• scaling effective campaigns and disabling non-working ones
• optimizing the cost of targeted responses and budget
• controlling the quality of incoming applications (relevance of candidates, compliance with requirements)
• adhering to moderation rules and finding stable solutions for working in complex advertising niches
Important:
• priority — quality targeted responses, not their quantity
• irrelevant applications and non-target traffic are not considered results
• if the quality of applications is systematically low, cooperation will be terminated
• looking for a specialist with practical experience who can bring quality candidates, not just test basic hypotheses at the expense of the advertising budget
Requirements:
• confident experience with Meta Ads
• experience attracting candidates for vacancies through Meta Ads will be an advantage
• ability to work with cold audiences and find new segments
• focus on quality targeted responses, not on reach and clicks
• experience optimizing advertising campaigns by cost and quality of applications
• understanding the specifics of passing moderation and ability to create conversion advertising materials
• analytical approach, independence, and responsibility for results
Will be a big plus:
• experience launching advertising campaigns in gray niches
• successful experience attracting candidates for vacancies in Kyiv and the Kyiv region
• having cases with quality responses at target cost
• ability to quickly find and scale working advertising combinations
Payment:
• discussed individually
Freelancehunt
