Technical SEO Webmaster — Build & Manage 10 Casino Content Sites (SEO-Optimized)

ABOUT THE PROJECT

We’re launching a network of 10 independent casino information websites, each with its own brand and editorial focus. We provide domains, site concepts/architecture, and content. You’ll handle infrastructure, builds, publishing, and monthly management with a strong emphasis on SEO optimization, footprint diversity, performance, and compliance.
Most sites will be affiliate properties with casino ranking/comparison modules and partner links; a smaller subset will be editorial/tools-led. We’ll provide all partner links, deep links, subIDs, logos, offer copy, and (if needed) brand assets for casino listings.

SCOPE OF WORK

Infrastructure & setup

• We provide domains.

• You research & recommend hosting per site to ensure diversity (different providers/ASNs/IP ranges); we pay once approved.

• Set varied DNS/nameservers (not identical across the network).

• Implement separate analytics per site (unique GA4 + GTM or equivalent) and separate Google Search Console properties.

• Create unique brand assets per site (favicon, OG images, logos, email inboxes). If needed, we can supply brand assets (logos, color palettes, typography/style kits).

Build & tech stack (SEO-first)

• 7–9 sites on WordPress (no cloned “golden image”); mix themes/builders/plugins/permalink structures.

• 1–3 sites on a non-WP stack (e.g., Hugo/Next.js/Statamic) to reduce platform fingerprints.

• On-page SEO: title/meta templates, H1/H2 hierarchy, topical-silo internal linking, indexation controls (robots/canonicals), XML sitemaps, breadcrumbs, schema coverage (Organization, Article/Review/FAQ, Breadcrumbs) with unique id.

• Non-identical robots.txt/sitemaps/404 pages across the network.

Publishing & on-page

• Publish 8–20 pages per site at launch (we supply content) with staggered cadence (not batch-posted).

• Create About / Editorial Policy / Contact / Responsible Gaming pages.

• Add normal editorial outbounds to trusted sources.

Affiliate modules (majority of sites)

• Implement casino ranking/comparison tables (mobile-friendly, sortable/filters), review cards, pros/cons, badges, disclosure labels.

• Integrate partner links (we supply tracking links, deep links, subIDs, logos, offer copy).

• Configure link attributes properly (rel="sponsored"/"nofollow" where appropriate) and show clear disclosures.

Performance, security & compliance

• Solid Core Web Vitals (mobile-first), tuned caching/CDN, optimized images and lazy load.

• Backups, updates, and security hardening (WAF/brute-force protection, least-privilege).

• GDPR basics (cookie consent, privacy).

MONTHLY MANAGEMENT (WHAT IT INCLUDES)

• Uptime, SSL, backups & security: monitoring, certificate validity, daily/offsite backups, malware scans, user/access audits, staged updates.

• Performance & CWV: monthly field-data review, image/JS/CSS tuning, cache/CDN adjustments, TTFB/error investigations.

• SEO tech health: GSC Coverage/Crawl Stats, log-level crawl checks, sitemap & robots integrity, canonical/duplication cleanup, broken link fixes, structured-data QA (valid, brand-unique entities).

• On-page SEO upkeep: refresh titles/metas, expand internal linking within silos, update FAQs, prune/redirect thin or outdated pages, maintain clean URL hygiene.

• Analytics & monetization hygiene: strict tracking separation (unique GA4/GTM/GSC), affiliate link health & subID tracking, landing/offer checks, rotation of expired offers, light CRO tweaks.

• Add new casinos to rankings: add/update casino entries in comparison tables and review cards (we provide all content, tracking links, logos, offer copy, and terms); verify attributes/disclosures; QA across devices.

• Content ops (light): publish supplied articles on non-synchronized schedules, verify facts/screenshots, unique alt text/media hygiene.

• Compliance & trust: disclosure/labeling checks, responsible-gaming links, privacy/cookie banners functioning.

• Footprint hygiene: confirm ongoing diversity (DNS/host/ASN), avoid convergence of plugin/theme stacks, no sitewide links to our main site, only relevant in-content editorial links.

• Reporting: consolidated monthly report + per-site notes (traffic/rankings by intent cluster, CWV, indexation fixes, monetization checks, footprint audit, next-month actions).

DELIVERABLES

• Infra map per site: DNS, host, IP, ASN, stack, caching/CDN.

• Access list: GA4, GTM, GSC, CMS, hosting, inboxes.

• Build sheet: theme/plugins (versioned), SEO/on-page configuration, schema approach, performance settings.

• CWV/performance report at go-live.

• Monthly maintenance log & action plan.

MUST-HAVE EXPERIENCE

• Managing multi-site builds with diversified footprints (DNS/hosts/ASNs).

• WordPress at a high level and at least one static/headless stack (Hugo/Next.js/etc.).

• Technical SEO (crawl/indexation, canonicals, internal linking architecture, schema) and on-page SEO execution.

• GA4/GTM/GSC setup hygiene (no cross-site contamination).

• Core Web Vitals, image/CDN optimization, security hardening.

NICE TO HAVE

• Ability to implement simple tools (e.g., bonus/wagering calculators, data dashboards).

• Comfort adapting provided UI patterns into non-identical implementations.

COMPLIANCE & QUALITY NOTES

We are building genuine, standalone editorial sites. We do not want cloned builds, identical tracking IDs, synchronized publishing, or look-alike link patterns. Advertising modules must be transparent and labeled; affiliate links configured responsibly.

ENGAGEMENT MODEL

• Pilot first: 2 sites (1 affiliate-monetized, 1 editorial/tool) as a paid test.

• If successful, roll out the remaining 8 in 2–3 waves.

• If the collaboration is successful, we foresee a long-term partnership and scaling beyond the initial 10 sites.

PRICING (WHAT TO QUOTE)

• Per-site price for build & infrastructure setup (excluding hosting fees — we pay those separately).

• Per-site monthly management fee (as described above).

• Proposed timeline for the 2-site pilot.

• Proposed budget for buidling 2 initial sites.

HOW TO APPLY (ANSWER ALL)

• How will you ensure DNS/host/ASN/IP diversity across 10 sites?

• Show a sample robots.txt + sitemap strategy that avoids templated footprints.

• How do you guarantee separate GA4/GTM/GSC setups with no cross-site leakage?

• Share a schema plan showing unique id/Organization per brand.

• Provide your CWV playbook for WP (and for one non-WP stack).

• List 2–3 multi-site projects you’ve built/managed; describe what you did to avoid footprints.