Technical task E-commerce GA4
Objective:
Set up e-commerce GA4 (Ecommerce) through Google Tag Manager with data transmission via dataLayer.
General Parameters
Region: Europe
Currency: EUR
Analytics: Google Analytics 4
Tag Manager: Google Tag Manager
GA4 Events (mandatory)
view_item— view productadd_to_cart— add to cart / reservebegin_checkout— start checkoutpurchase— complete order / reservation
Implementation Requirements
Data transmission exclusively via
dataLayer(JavaScript)without reading from DOM / HTML / CSS selectors
each event must transmit the full ecommerce object
Ecommerce structure (
items[]):item_id(SKU)item_namepricecurrency(EUR)item_branditem_categoryitem_variantquantityfor
purchase:transaction_id,value,tax,shipping
Event trigger locations:
Product page →
view_itemAdd to cart button →
add_to_cartCart / Checkout →
begin_checkoutConfirmation page →
purchase
Google Tag Manager:
triggers on
dataLayereventsGA4 Event Tags with ecommerce parameters transmission
verification via GTM Preview and GA4 DebugView
Work Result
Events are correctly displayed in GA4
Ecommerce data is transmitted without errors
Structure meets the requirements of GA4 Enhanced Ecommerce
Restrictions
❌ do not use DOM parsing
❌ do not hardcode values in GTM
❌ do not use third-party plugins
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На якій CMS створений сайт?
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Maksim Aleksandrovich REVIVE
wordpress
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