Not specified
20 proposals
Research Objective: To determine the optimal scale and composition of the TIR complex specifically on this land plot to best meet market needs and have high commercial potential.
The complex should address the needs (and is likely to be divided into 2 separate parts):A) Internal Clients — servicing the company's own fleetB) External Clients — providing maintenance services for freight transport to third-party companies
Initial Data: Plot 1: construction of a complex for servicing trucks is planned (service boxes, washing, tire fitting, etc.) Plot 2: nothing is planned for construction; it is possible to propose adding some infrastructure (cafe, hotel, recreation area, warehouses????)
Analysis Tasks: Analysis of the target audience's needs (internal analysis of the existing business): own fleet. Gather and compile all data: what vehicles (brands, formats), how often they are washed, how often they break down, what additional needs (tire fitting, electric refueling, AdBlue, …) Market analysis of analogs: are there any in Ukraine, in the region, in Europe? What are they, their offerings, etc.? Competitor analysis: area, offerings, services, prices, advantages, disadvantages Forecasted demand: analysis of transport flows on the Zhytomyr-Kyiv/Kyiv-Zhytomyr route, what trucks (shares of different formats and sizes), forecast for 5/10 years on how shares will change, etc.Unconventional motives to investigate: there is information that after a certain time, the entry of dirty trucks into Kyiv will be prohibited (accordingly, a washing station at the entrance to Kyiv may become a necessity) CJM: driver’s journey, needs
Expected Results: Conclusions regarding the composition and volume of each structural unit (considering the distribution between internal and external clients). Recommendations for project development: process automation (app development), marketing, additional services, phased implementation, and increasing operational efficiency
