ux/ui дизайнер Юзабилити-анализ

Technical Assignment: Redesign of the Brand Building Website Format: design mockups in Figma (desktop + mobile)Project Type: redesign of the existing corporate website. Current website: brandbuilding.uz (please study it before responding)1. About the Company Brand Building is a full-cycle marketing agency from Tashkent, an official Meta Business Partner. We work with businesses for the long term (cycles of 12–36 months), positioning ourselves as “not an agency, but a co-author”. Services: SMM, targeted advertising, video production, branding. We have real case studies with numbers (growth in followers, reduction in lead cost, reach) — these will be the key content of the website.2. Task Conduct a redesign of the existing website: maintain the semantic structure and positioning, but elevate the visual level to premium — so that the website looks like a product of an agency that builds its own brand. The current version is made but requires stronger typography, rhythm, and a “luxurious” feel. We need a designer who excels in minimalism with character, not in template gradients.3. Target Audience of the Website Owners and marketing directors of medium and large businesses in Uzbekistan who choose an agency for a long-term contract. They value: trust, case studies with numbers, a sense of level and systematization.4. Style and Visual Direction References (key — study them): Apple, Rolex, Stripe, Linear. Dark background, geometric grotesque typography, minimal color, dense editorial (magazine) layouts. Expensive, calm, confident. Without stock illustrations, unnecessary gradients, and “digital agency 2015” vibes. Brand Palette (provided): Near-black #0A0A0A — main background Electric Blue #0000FF — accent, to be used sparingly (blocks behind keywords, CTA, metrics) Bone #F2EADB — warm light, secondary Typography (recommended, free fonts): Inter Tight 900 — large headings / display JetBrains Mono — captions, metadata, numbers, labels Branding Technique: blue highlight blocks behind keywords in headings. Working with a large grid, airiness, and contrast in font size is encouraged. ⚠️ Logo is fixed. A ready file is provided (white wordmark “BRAND BUILDING” in two rows + round monogram with two concentric arcs). The logo cannot be redrawn, reassembled in vector, or modified — only the original can be used.5. What We Provide at the Start Logo (original files) Brand colors (HEX above) References — examples of websites and styles to follow (provided separately) Texts and case studies with metrics Access to the current website as a reference for structure Everything else (composition, grid, hierarchy, animation hints) — is up to the designer.6. Scope of Work (screens) Redesign of the main page. Approximate semantic blocks: Hero — large heading with positioning + primary CTA Metrics ticker — real numbers from case studies in a scrolling line Manifest / about the approach — “long-term play”, co-authorship Services — full cycle, in blocks Cases — cards/accordion with numbers for each client Founder — card with photo and quote Contacts / application form Footer Each block — in two versions: desktop (1440) and mobile (375). In total, approximately 2 complete page mockups (~8 sections × 2 resolutions). If you suggest combining/reworking blocks for stronger dramaturgy — it is welcomed, please describe the logic in your response.7. Technical Requirements File in Figma, neatly organized: frames, auto-layouts, named layers, components for repeating elements Responsive: desktop 1440 + mobile 375 (tablet — optional) Images/icons — in @2x, ready for retina Grid and margins — consistent, documented Specify used fonts and weights File transfer with usage rights (client's layout)8. What Needs to Be Submitted Figma file with desktop + mobile mockups All source files (icons, if created) Mini-guide on margins/grid (can be directly in the Figma frame)9. What to Send in the Response To be considered, please attach: Portfolio — link to Behance / Figma / website. Works in dark premium minimalism are important, not “stores on a builder” 1–2 relevant cases — websites/landing pages in a similar style (lokals.uz) Deadline for completion Cost (fixed for the project) Responses without a portfolio and without relevant works will not be considered. P.S. The assignment was written by AI, so if you have questions or clarifications, please write. A test task is available and is paid at $20 - symbolic :) Please proceed to the test task only after reviewing the cases, after we have approved. Thank you all!

It is necessary to create banners and illustrations for articles about the program's functionality. Requirements: create modern banners for articles; develop illustrations that clearly show how individual features of the program work; design simple diagrams and infographics; maintain a consistent style of design. We expect the performer to be able to transform technical descriptions of functionality into clear and attractive visual materials. In your response to the project, please indicate: examples of similar work (if available); the cost of creating one banner or illustration; estimated completion time. We are considering a long-term collaboration provided the first task is successfully completed.

Ищу опытного WordPress / WooCommerce разработчика для улучшения действующего сайта luxury florist на WordPress. Сайт: https://stbarbaraflowers.fr Бизнес: премиальная доставка цветов и luxury floral design в Monaco и на French Riviera. Сайт уже работает, принимает заказы и платежи. Нужно не просто “сделать красиво”, а улучшить сайт для SEO, Google Ads, продаж и конверсии. Текущий стек: - WordPress - WooCommerce - Elementor - WoodMart theme - Stripe / Google Pay - SEO plugins Основные задачи: 1. Проверить сайт перед работой - Сделать backup. - Работать сначала на staging / копии сайта, не сразу на live. - Проверить WooCommerce, checkout, shipping, payment, mobile version. - Проверить скорость загрузки и основные ошибки. - Не устанавливать лишние плагины без согласования. 2. Создать / улучшить SEO landing pages Нужно сделать новые страницы: - Flower Delivery Monaco - Flower Delivery Cannes - Flower Delivery Saint-Tropez - Flower Delivery Nice - Villa Floral Arrangements - Yacht Flowers / Yacht Floristry - Luxury Flower Boxes Monaco - Hotel Flowers / Luxury Hotel Floral Design - Luxury Flower Delivery French Riviera Каждая страница должна быть сделана как landing page для SEO и Google Ads: - premium hero section - правильный H1 / H2 structure - CTA buttons: Order Online, Call, WhatsApp - блок товаров / категорий - текст под город или услугу - luxury positioning - FAQ section - internal links - meta title / meta description - mobile-first layout - fast loading - schema markup if possible 3. WooCommerce products Нужно добавить и улучшить товары: - luxury flower boxes - premium bouquets - roses - birthday flowers - anniversary flowers - yacht / villa / hotel floral packages - seasonal premium products Для каждого товара нужно: - title - short description - full description - price - product images - category - delivery details - SEO title / meta description if available 4. Checkout / conversion improvements Нужно улучшить путь клиента к заказу: - упростить checkout - сделать понятные delivery labels, например “Free Monaco Delivery” - добавить trust elements - сделать Call / WhatsApp / Order buttons заметными на mobile - проверить, что Stripe / Google Pay работает корректно - убрать лишние элементы, которые мешают покупке 5. Google Ads / tracking Сайт используется для Google Ads. Нужно: - проверить, что landing pages подходят для рекламы - проверить / настроить GA4 and Google Ads conversion tracking - tracking purchases, add to cart, checkout start, phone clicks, WhatsApp clicks - не менять настройки Google Ads без согласования 6. Design direction Сайт должен выглядеть как luxury Monaco florist / concierge-level service, а не обычный дешевый flower shop. Стиль: премиальный, минималистичный, чистый, быстрый, mobile-friendly. Важно: - нужен специалист именно по WordPress + WooCommerce + Elementor - опыт с WoodMart будет плюсом - нужен человек, который понимает SEO landing pages and conversion optimization - нужен аккуратный подход, без поломки текущего сайта Пожалуйста, в отклике укажите: 1. Примеры WordPress / WooCommerce сайтов, которые вы делали. 2. Был ли опыт с Elementor и WoodMart. 3. Был ли опыт с SEO landing pages. 4. Был ли опыт с Google Ads conversion tracking. 5. Вашу стоимость за час или за проект. 6. Сколько времени займет первый этап. 7. Можете ли работать на staging. 8. Какие доступы нужны для начала. Предпочтительно общение на русском или английском.

The design and structure of the existing website keepitrugs.com (WordPress + Elementor, Hostinger) need to be updated. The site is already operational — hosting and basic functionality do not need to be touched; the main task is visual redesign + restructuring for 3 audience segments (business clients, interior designers, private clients). A separate important block of work is the application forms: currently, they are irrelevant (one general form for everyone, fields do not correspond to the type of client, there are issues with application routing). New forms need to be designed and created for each segment separately. A ready reference mockup (colors, typography, structure, example forms) is available — I will show and explain in detail in the technical specification after the work starts. The target users of the site are small and medium businesses in the USA (car dealerships, barbershops, offices, retail), interior designers, and private clients in the USA — all are looking for custom handmade rugs. Successful outcome: the site meets the agreed reference, works correctly on mobile devices, application forms are segmented and correctly transmit applications (with proper routing of B2B requests). A complete technical specification with details for each page, texts, and specifics of the forms will be sent to the contractor after the project starts.

Technical task for creating an online store for sunglasses and accessories Platform: Horoshop Design reference: https://horoshop.ua/ru/design/336/#desktop The main idea is a modern, light, premium design with a strong emphasis on product photos and mobile usability.1. Product card The product card is one of the most important elements of the site. For each model of sunglasses, it is desirable to use: main photo on the model; macro photo of the frame; 4–5 photos from different angles; photo on a person to understand fit and scale. For sunglasses, the visual presentation has the greatest impact on the purchase decision.2. Product variations Implement a color switch directly in the product card (similar to https://www.flipbox.org.ua/product/zhinochi-sontsezakhysni-okuliary-lea-zolota-oprava-chorni-uv400-art-00147/). It is important that: all colors of one model are available in one card; switching occurs without going to another page; photos and product stock change.3. Catalog and filters Filters should be clearly visible. Main filters: frame shape; frame color; lens color; gender; UV protection; price; availability. If possible, use icons for frame shapes.4. Trust blocks Place icons under the product price: UV400 Protection; quality guarantee; easy exchange and returns; fast delivery. For sunglasses, trust in quality directly affects conversion.5. Cross-selling In the product card, implement a block “Frequently bought together”. Recommend: cases; cleaning cloths; hats; bags; fanny packs; scarves. This will help increase the average check.6. Mobile version The mobile version is a priority. It is necessary to optimize: product card; color switch; catalog; filters; order processing. Most buyers will come from Instagram, Facebook, and TikTok.7. Integrations It is necessary to set up: LiqPay; Monobank; cash on delivery; Nova Poshta API; branch/parcel locker selection.8. Inventory management Use the standard functionality of Horoshop: stock; auto-deduction; product variations; accounting by colors.9. Product import Perform parsing of the old site and import products: https://www.flipbox.org.ua/product-category/okuliary/ photos; names; characteristics; descriptions; prices. If possible, combine different colors into one product card.10. Feeds Set up product feeds for: Google Merchant Center; Meta Catalog; Rozetka; Kasta; Epicenter.11. SEO Perform basic SEO settings: domain connection; SSL; SEO-friendly URLs; sitemap; robots.txt; Title and Description; favicon.12. Service pages Create pages: Delivery and payment; Exchange and returns; Contacts; Public offer; Privacy policy.13. Analytics Install and check: Google Analytics 4;Expected result To obtain a modern, fast, and adaptive online store that will be maximally convenient for purchasing sunglasses and accessories, ready for launching advertising on Meta and Google and further scaling.