Project Brief "Web Banners for the Website"
Project: Development of images for web banners for the MEDSAN medical center website
https://medsun.tart.com.ua/
1. Number of Banners
• 5 web banners (images without text content)
2. Formats and Sizes
Desktop:
• 1920 × 720 px
Mobile adaptation:
• 1000 × 1000 px
Banners must be adapted for the mobile version (not just simple scaling).
3. General Design Requirements
• Banners are created without text
• Provide a free area for text
• Style: modern, medical, premium
• Mood: trust, care, professionalism
• Unified style for the entire series of banners
4. Branding Requirements
• Consider the corporate style of MEDSAN
• The design should look like part of a unified brand
5. Banner Themes and Visual Guidelines
1) Free patient management when signing a declaration
• Patient and family doctor
• Atmosphere of trust and care
• Free area for text on one side
2) Own laboratory
• Laboratory equipment, tests
• Emphasis on technology and accuracy
• Do not overload with small details
3) About Medsan
• Interior of the center / team / patients
• Image-based, universal banner
• Sense of reliability and scale
4) Vaccination
• Process or preparation for vaccination
• Calm, safe atmosphere
• No emphasis on the injection
5) Promotional offers of the month
• Maximize attention
• Visually highlight the promotion among other banners
• Encourage transition to view offers
The promotional banner should have a brighter character than other banners on the site,
but remain within the medical and brand style of MEDSAN.
6. Technical Requirements
• Formats: PNG / JPG
• Source files: Figma or PSD
• All elements on separate layers
• The design must work correctly with overlaid text
7. Result
• 5 banners 1920×720
• 5 mobile adaptations 1000×1000
• Unified visual concept
Behance
