Restore TikTok Ads optimization for the goal "Purchase" (Web Conversions)

Budget: 12000 UAH Deadline: 3 days

We can take this as a technical diagnosis of TikTok Web Conversions leading to a working delivery, provided the issue is not on the side of TikTok's internal limitations. 3,000 UAH here, in my opinion, will only be enough for a very superficial review; I would budget a normal first stage at 12,000 UAH and 3 days.

Look, there’s a nuance here - since Traffic on the same account is spending the budget, but Purchases have hardly been happening since June 10-11, we need to check not the budget and bids, but the event connections, domain, optimization event, attribution, moderation flags, Horoshop, and TikTok Events Manager. We can go through this without guessing on coffee grounds =)

To start, we need temporary access to TikTok Ads, Events Manager, Horoshop, and, if available, GA4. After that, we will provide a brief report with the reasons, a list of changes, and a test launch of the Purchase campaign.

> Are there only browser events in Purchase, or is the Events API also connected?
> Were there any changes in Horoshop, payment, domain, pixel, or product moderation rules on June 10-11?

Similar tasks by logic
> https://business.ingello.com/eva - e-commerce, accounting, and technical processes around sales
> https://business.ingello.com/prime-eva - retail and systematic work with data and operations

About us for FLH
> https://systems-fl.ingello.com/ua Expand

Budget: 3000 UAH Deadline: 7 days

Good day, Yevhenii!

In advertising, it is important to get more from every hryvnia invested. I help launch campaigns focused on leads, sales, and clear results for businesses.

To prepare an objective proposal for you, please let me know:
- What product or service in your women's clothing online store is in the highest demand?
- Who usually buys your products: is there a specific target audience, or do we need to identify potential buyer groups?
- In which region do you plan to launch advertising campaigns?
- What unique advantages of your business would you like to highlight in the advertising?
- What budget do you plan to allocate for restoring advertising campaigns?

Have advertising campaigns been conducted before, and will you be able to provide guest access for analyzing your advertising account? This will allow me to audit your campaigns and propose an effective action plan.

The cost of my services depends on the scope of work needed to restore the advertising campaigns, as well as your budget and goals. The minimum cost for restoring and managing advertising campaigns starts from $300.

After agreeing on all the details, I will take on the restoration of your advertising campaigns in TikTok Ads. I will analyze the current situation, find the reasons for the budget spending reduction, and develop a strategy for stable ad delivery. I will launch test campaigns to gather data and determine which audiences and offers work best for your women's clothing online store. Ineffective options will be gradually filtered out, and the budget will be directed to those that bring the most sales. Ultimately, your advertising campaigns will become an effective tool for attracting new customers and increasing sales.

I suggest holding a consultation to discuss all the nuances and details that will help restore the effectiveness of your advertising campaigns in TikTok Ads. Message me privately to arrange a convenient time for the consultation. Expand

Budget: 23000 UAH Deadline: 30 days

Good day!

Are you looking for a specialist who will take on SMM and really deliver results?

A brief about me:

✅ I am in the TOP-3 on Freelancehunt in the SMM category
✅ Over 10 years of experience — I understand well how social media algorithms work
✅ 300+ successfully completed projects — from small businesses to large brands
✅ I work without delays and the "let's try and see" format

Portfolio and reviews:
🔗 Freelancehunt

I suggest we discuss how I can help you achieve your goals. Contact me by clicking the message button next to my profile. Expand

Budget: 3000 UAH Deadline: 5 days

Hello.

I can take on the audit and diagnosis of TikTok Ads regarding the near-zero spend issue on Purchase / Web Conversions.

From the description, it is clear that basic things have already been checked, so I won’t repeat standard advice about budget, bids, or campaign duplication.

What I will check:

— the structure of conversion campaigns;
— optimization event / Complete Payment;
— Pixel + Events API;
— event match / deduplication;
— catalog / product source, if used;
— account delivery limits;
— billing / Advanced Payment Portfolio after the upgrade;
— campaign diagnostics and possible backend restrictions;
— the difference between the Traffic campaign that is running and the Purchase campaigns that have stalled at zero.

I have worked with TikTok Ads for e-commerce and conversion campaigns. There have been cases where the problem was not with the creatives or bids, but with events, optimization goals, account restrictions, or incorrect logic after changes in the dashboard / billing.

As part of the work:

— I will conduct an audit of the account;
— I will find the most likely cause;
— I will try to restore delivery through legal methods;
— I will prepare recommendations;
— if the cause is on TikTok's side — I will help to escalate the issue to support with technical arguments.

To be honest right away: it is impossible to guarantee CPA ≤700 UAH or a stable spend of 1000+ UAH/day if the issue is on TikTok's backend side. However, it is possible to clearly determine whether the problem lies in the settings, events, billing, account, or TikTok itself.

Cost — 3000 UAH.
Deadline — 5–7 days.

To start, access to TikTok Ads, Events Manager, catalog, and all available diagnostics / change history for the account is needed. Expand

Budget: 3500 UAH Deadline: 4 days

Yevhenii, if the Purchase campaigns on TikTok are at 0, it means the problem is not with the budget or bids, but with the delivery logic, events, or the account's connection to the pixel/catalog. I will quickly go through the campaign structure, Web Conversions settings, attribution, and pixel signals to find the bottleneck. I have dealt with technical advertising issues and love digging to the root cause. Let me take a closer look.

Budget: 5000 UAH Deadline: 3 days

I have almost a ready script for such diagnostics of TikTok Ads and Horoshop, we can discuss it here now, I am available =)
The assessment of the first stage is 5000 UAH and 2-3 days.
Look, there’s a nuance here - if Traffic is spending, but Purchase is almost none, I would check not the budget, but the connection event - optimization - signal quality - campaign diagnostics - product statuses - possible changes after June 10.
From your description, it is clear that the basic things have already been filtered out, so I won’t repeat the budget, NO_BID, Cost Cap, and duplication of campaigns.
I would approach it from the technical funnel - Events Manager, diagnostics, Pixel Helper, compliance of Purchase and Complete Payment, attribution rules, value and currency parameters, possible changes in Horoshop, catalog or feed, and only then advertising settings.
Access to TikTok Ads, Events Manager, Horoshop, or at least screenshots of diagnostics, campaigns, and Purchase events are needed.
I would like to clarify two points - were there any changes on the site, in payment or delivery after June 10 - and are there server events or only browser pixel.
Similar cases in e-commerce and system automation - https://business.ingello.com/eva - large retail system, https://business.ingello.com/prime-eva - automation of processes around online sales.
The main profile of Ingello for FLH - https://systems-fl.ingello.com/ua

Budget: 20000 UAH Deadline: 30 days

Hello! 👋
I am ready to connect with you to promote your business. I am confident that working with me will be fruitful, profitable, and effective. 💼🚀
I am a marketer with over 10 years of experience, helping businesses turn social media and advertising into a stable flow of applications and sales. 📈
Why my method is effective:
1. First, I define the goals of the business's presence on social media.
2. I provide a clear vision for the project's development.
3. I conduct an analysis of the project and its metrics, determine the starting point, and make forecasts based on numbers. I work with KPIs.
4. At the start, I synchronize with the client regarding the real possibilities of the project and expectations for the results.
5. You receive a comprehensive solution that will definitely help grow your business.
How I promote pages:
1. I define goals and analyze the advertising account.
2. I analyze the target audience and content.
3. I develop a content plan for the month, create the account's style, take photos/images, and write texts.
4. I set up mass following, mass liking, select tags, and launch targeted advertising.
5. I launch targeted advertising and reach the maximum number of the target audience.
I have a good understanding of Media Buying (working with targeted advertising and traffic purchasing):
5.1 I know which creatives work most effectively.
5.2 I clearly segment the audience and work only with target segments.
5.3 I work excellently with cold, warm audiences, and customer databases.
5.4 My advertising strategies always bring maximum results. 💪
I work with TikTok ads and Facebook Business Manager.
I analyze results, collect statistics, and summarize. 📊
By working with me, you receive not just services but business solutions for the development of your business, startup, or idea.
I would be happy to become your reliable partner and consultant. 🤝 Expand

Budget: 9000 UAH Deadline: 30 days

Hello, Yevhenii!

I am Andrii, a targeting specialist with over 4 years of experience working with TikTok, Meta, and Google Ads. I know exactly how to leverage their capabilities to successfully set up advertising campaigns and attract interested clients for your niche 📈

I work with:
• launching TikTok Ads;
• finding effective advertising connections;
• testing creatives;
• scaling successful campaigns;
• analytics and optimizing results.

Would it be convenient for you to have a short online meeting soon, where I can show you the advertising dashboards of projects in your field?

I am also sending a few case studies for you to familiarize yourself with my capabilities:

Dropshipping trending products. 260 sales in 2 weeks at €2.31 through TikTok Shop
https://traffic-wave.notion.site/260-2-2-31-TikTok-Shop-2ef1dd3406af80ceb314f93668f1afe5

300,000+ UAH in gifts for Valentine's Day
https://traffic-wave.notion.site/300-000-2ef1dd3406af8076a943f4a257bcff88

Full launch of a new Ukrainian brand from scratch
https://traffic-wave.notion.site/2f21dd3406af807fbb9adc17007817d8?pvs=74

About me in numbers:
- 100+ satisfied clients (USA, Canada, Europe, Australia)
- 12 months - average collaboration time with my clients
- $1.6M+ in managed advertising budgets
- $7.4M+ in sales generated for clients

I am interested in your project. Please write to me privately.
Have a great day!🤝 Expand

Budget: 4000 UAH Deadline: 1 day

Hello, one observation regarding your case.
What you have already excluded narrows down the problem to a very specific pattern. Delivery is only failing on Purchase goals, while Traffic on the same account is running fine. The fact that even Lowest Cost resulted in 0 means that Purchase campaigns are most likely not entering the auction at all, rather than losing it. This is a different category of problem than 90% of typical "ads not spending" cases, which is why standard fixes (budget/bid/duplication) did not work.
I already have a working hypothesis as to why this is the case. Purchase as a value-based goal undergoes a different level of billing/risk scoring than CPC-based Traffic, and this is particularly relevant considering your Payment Portfolio upgrade on June 10-11. There is also a clear verification protocol that will confirm or refute this within 1-2 hours of work in the cabinet with documentary evidence. This is fundamentally important for point 4 of your terms of reference, where a documented proof package is needed that actually moves the support ticket, rather than a repeated description of the problem.
I am not a media buyer with a portfolio of TikTok cases in the classical sense. I focus on structuring and compliance for businesses and payment systems (fintech/crypto, e-commerce export), which is why I noticed the billing logic in your case that a classical targetologist often overlooks. The angle is unconventional, but it directly explains the pattern you described.
I propose a two-step format:
Step 1 — audit/diagnosis, 1 day, 4000 UAH
Step 2 — correction + delivery support 8000, 4-5 days + bonus 3000, if all acceptance criteria are met within the deadline (≥1000 UAH/day × 3 consecutive days, CPA ≤700 UAH).
I am ready to start with Step 1 this week.