Targeted Advertising Specialist
Requirements: Mandatory Practical experience with Google Ads. Experience in promoting commercial websites. Ability to conduct a full website audit. Experience with Google Analytics. Proficiency in Google Search Console. Experience with Google Tag Manager. Knowledge of Google ranking factors. Experience with WordPress admin panel. Ability to work with large volumes of information and analytics. Will be an advantage Experience in promoting manufacturing enterprises. Working conditions: · Part-time employment · Be available during working hours · Most importantly - results and cost minimization Responsibilities: Setting up, managing, and optimizing advertising campaigns in Google Ads. Planning and launching advertising campaigns for various company activities. Analyzing advertising effectiveness, optimizing budget, lead cost, and conversions. Conducting comprehensive SEO audits of websites. Identifying and fixing technical errors affecting indexing and ranking. Developing SEO strategies for new and existing websites. Creating a semantic core, clustering key queries. Controlling internal and external SEO optimization. Setting technical tasks for copywriters regarding SEO text writing. Analyzing competitors and their advertising activities. Working with Google Analytics 4, Google Search Console, Google Tag Manager. Analyzing user behavior and conversion paths. Formulating recommendations for improving website structure. Participating in the design of new websites and landing pages. Consulting designers and developers on SEO and advertising requirements at the website creation stage. Controlling the correctness of implementing technical requirements after the website launch. Regularly monitoring website positions and preparing reports. Searching for new opportunities to increase organic and paid traffic. Main tasks: Increasing the number of quality leads from websites. Reducing lead cost. Improving organic traffic. Increasing website conversions. Controlling the effectiveness of advertising campaigns. Participating in the creation of new websites in such a way that they are ready for effective SEO promotion and advertising launch.