How to register in Google Analytics 4 a PayPal purchase as a conversion?
After a successful transaction, it is impossible to set the automatic return of the user to the desired page of the site. Only by the client’s “Return to Merchant” click. And users don’t always scream “Return to Merchant”. Accordingly, it is not possible to register all conversions in Google Analytics 4.
The site has a tracking of events (not conversions) - clicks on the PayPal button.
Traffic on the site is not high, so we can post-facture according to various additional data (land, date, time, product page) in the Analytics to identify which click/session/user led to the transaction.
The task is to register for an Analysis of Purchases via PayPal as a conversion.
Question (Task Resolution Ideas):1: How to Track Purchases via PayPal?2: Can I Add a Event Conversion to GA4 by a Manual Post Fact?3: How to Import Conversions to GA4 from your tables (File or GoogleSheets) ?
A piece of code that sends to PayPal
The Form
Сайт написан на голом HTML.
кусок кода який відправляє в PayPal
<form action="https://www.paypal.com/cgi-bin/webscr" method="post" target="_top">
<input type="hidden" name="cmd" value="_xclick">
<input type="hidden" name="business" value="[email protected]">
<input type="hidden" name="lc" value="GB">
<input type="hidden" name="item_name" value="Nazvanie tovara i usloviya dostavki. ">
<input type="hidden" name="amount" value="99.00">
<input type="hidden" name="currency_code" value="USD">
<input type="hidden" name="button_subtype" value="services">
<input type="hidden" name="no_note" value="0">
<input type="hidden" name="return" value="https://nasha-firma.com/shipping_phone_number.html"/>
<input type="hidden" name="shipping" value="0">
<input type="hidden" name="bn" value="PP-BuyNowBF:btn_buynow_SM.gif:NonHostedGuest">
<button onclick="ga('send', 'event', 'pay', 'tobank'); yaCounter483425272.reachGoal('tobank');" id="paypal" name="submit" class="button-paypal w-button"></button>
/form>
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Можливо, якщо пей пал, розмістить ваш гтм на своєму ресурсі
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Ну,если апи подключить,то да. Нужно получить ответ sucess.что оплата прошла и тогда можно отправить push в GA что конверсия произошла
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