Launching Mastermind for architects.

I am looking for a marketer for long-term work. Currently, I am writing a book on architectural psychology. In the future, I plan to expand the target audience to laypeople. 

 But the first task is launch.

Main goal of the launch:

Repeat and improve the successful launch structure of the Mastermind program by enhancing packaging, automation, analytics, and warm-up funnel. Increase sales conversions and improve lead quality. 

📌 General overview

• Project goal: Launch and sell 20 spots in the Mastermind program for €1200

• Mini-product: mini-course LevelUp as a funnel (≥ 40 participants, aiming for 10 sales)

• Support through: freebie (marathon), Reels, warm-ups, case studies, YouTube

• Work format: remote, Telegram + weekly calls, part-time

• Marketing budget:

  • Marketer: €500/month + 15% of revenue minus expenses, upon achieving 20 sales.

  • Tools/Services: €100 (one-time)

  • Targeting: in the 2nd month from €1000–1200 (for the LevelUp course)

📆 MONTHLY BREAKDOWN

🟡 MONTH 1: Analysis, strategy, packaging, initial warm-ups

1. Launch strategy

• Develop a phased 60-day launch plan

• Distribute tasks by week: what, where, why, and how

• Define KPIs (leads, conversions, engagement, sales)

2. Product methodology

• Packaging of Mastermind: conceptual, visual, marketing

• Formulating USP, pricing, bonuses, result plan

• Preparing for storytelling and "position of strength" in sales

3. Audience analysis

• Interviews with 3–5 participants from previous launches

• Collect feedback, transformations, insights

• Create audience segment profiles (problem → motivation)

• Develop diagnostic call structure

4. Content + Reels + Funnels

• Outline:

  • 5–7 funnels (by pain, transformation, path)

  • 10+ storytelling for Stories

  • 5–10 Reels scripts (hook → pain → shift)

• Edit 5–7 Reels (visual style, subtitles)

• Create one long YouTube video (10–15 minutes)

5. Website audit and update

• Check structure and texts of the Mastermind website

• Update content blocks, forms, CTAs

• Prepare website for targeted traffic

6. Chatbot update

• Audit current funnels

• Update pain point texts

• Connect to Telegram/Instagram

• Check UX logic and stability

7. Freebie preparation

• Format: mini-marathon + 1 strong live session

• Prepare presentation, stories, emails

• Connect bot, test steps

8. Email campaigns to warm database requesting architecture psychology lesson.

Goal-1-3 warm sales

🟢 MONTH 2: LevelUp, advertising, sales, analysis

9. Targeting launch (budget: €1600)

• Audit previous ad sets

• Adapt creatives/offers

• Launch campaigns for LevelUp course

• Set up analytics and lead tracking

• Weekly optimization

10. Mini-course LevelUp (funnel)

• Landing page already exists — connect payment

• Plan entry points → mini-course → push to Mastermind

• Prepare 2–3 emails or emails for the course

• Manage via chat/bot or email campaigns

10. Support and push for freebie

• Conduct live session/marathon

• Moderation, tech support, reminders

• Collect feedback, re-warm leads

11. Payment setup

• Check: Stripe, Klarna, PayPal, etc.

• Activate installment plans, test checkout

• Configure post-payment notifications

12. Analytics and adjustments

• Collect data: clicks, leads, registrations, purchases

• Analyze metrics: CPL, CPO, CR

• Weekly 20–30-minute sessions for analysis and improvements

13. Content plan and visual system

• Final content plan until sales end

• Group topics: pains, desires, fears

• Update sections and visual style

🧮 BUDGET (for 2 months)

📌 Additional:

• Foundation — 2 previous launches: all hypotheses and actions are checked against already tested options

• Important: not "push", but lead warm, thoughtful marketing through story, benefit, contact

• Expansion potential: if the launch is successful, it can be scaled to a new audience (not only architects)