I need to work on the old pages of the website that are no longer relevant after the change in business direction (from B2C to B2B). There were about ten thousand old products on the site, the pages of which are now removed from sale but remain accessible to search engines. The new assortment includes about a thousand products.
Task:
1. Conduct an audit of the old pages:
- Determine if there is traffic from search engines.
- Check for external links.
2. Set up 301 redirects:
- Redirect pages that have traffic or links to the corresponding new pages or categories.
3. Remove irrelevant pages:
- Set the correct status (404 or 410) for pages that have no traffic and external links.
4. Update XML Sitemap:
- Remove all old pages that are no longer in use.
5. Check and update internal links:
- Replace or remove links that lead to old pages.
6. Provide recommendations for improving the indexing of the new assortment:
- Check if all new pages are indexed correctly.
- Give advice on optimizing new categories.
Expected result:
- Old pages no longer harm the site's SEO.
- The new assortment is indexed correctly.
- All redirects are set up, and the site structure is organized.
Technical details:
- CMS of the site: OpenCart.
- Access to Google Analytics, Google Search Console, FTP will be provided.
I look forward to your applications!