Project Meta
Gather and properly screen 500 micro-influencers (5,000 – 30,000 subscribers) in the following topics: dietary supplements, vitamins, weight loss, weight control, healthy eating, fitness, lifestyle (with a focus on body and health). Geography: Ukraine.
Expected Result
The output should be 500 fully completed profiles in the provided Excel file. Each profile must be verified according to the instructions, scoring filled out, and category determined.
Selection Criteria
Suitable micro-influencers have 5,000 – 30,000 subscribers, active Instagram (mandatory), TikTok — an additional plus. Ukrainian audience must be at least 60%, regular stories, content related to body, health, or transformation.
Not Suitable
ER less than 2%, frequent giveaways, predominantly foreign audience, lack of personal experience or transformational content, publicly negative attitude towards MLM, overall score less than 4.
Source's Tasks
1. Find relevant profiles on Instagram (hashtags, followers of large bloggers, marathons) and TikTok (with subsequent verification on Instagram).
2. Check ER, story activity, comment quality, relevance to the topic.
3. Fill in all fields of the Excel file, including scoring and comments.
Work Volume
500 profiles.
Quality KPI
At least 60% of profiles must receive a score of 6 or higher. No more than 10% of profiles may be returned for revision due to errors. All fields in the profiles must be fully completed.
Important
The sourcer does not communicate with bloggers, does not conduct negotiations, and does not engage in sales. Their area of responsibility is quality selection and screening of profiles.