Competitor analysis (Telegram mini app)

Conduct a comprehensive analysis of a competitor's Telegram mini app to determine its user acquisition and retention strategy, as well as to identify traffic channels and advertising activities.

Tasks

    1.    Analysis of activity in the Telegram mini app:

    •    Determine the number of active users and the frequency of their interactions with the app.

    •    Study the type of content and services offered by the competitor.

    •    Identify popular features and characteristics that elicit the greatest response.

    2.    Analysis of the user base:

    •    Identify the demographic and behavioral characteristics of the competitor's audience.

    •    Determine the growth and retention rates of users.

    3.    Research on traffic acquisition channels:

    •    Identify external traffic sources (social networks, websites, partner channels).

    •    Determine the competitor's advertising activities inside and outside of Telegram (search for ads on popular channels).

    4.    Determining retention and monetization methods:

    •    Study the user engagement and retention system (notifications, bonuses, promotions, gamification).

    •    Identify monetization methods (in-app purchases, advertising, subscriptions).

    5.    Searching for mentions and reviews of the app:

    •    Analyze mentions and user reviews in Telegram, social networks, and forums.

    •    Assess the app's reputation and user opinions about its features and services.

Requirements for the result

    •    A detailed report describing the competitor's strategy and identified traffic acquisition channels.

    •    An analytical summary with key findings and recommendations for improving your own product based on the analysis.

    •    

Deadlines

    •    Research and report preparation: 1 week.