Audit of Google Ads advertising account
It is necessary to conduct an audit of advertising campaigns for a web studio. We work in the B2B segment.
Problem:
Low quality of leads.
Leads either do not respond to calls at all or have too small a budget for development.
There are very few targeted applications.
It is necessary:
1. To analyze current campaigns (types of companies and keywords that are used)
2. To provide recommendations on which types of advertising campaigns are better to launch and what keyword matching to use.
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Good day,
I would like to propose my candidacy. I have extensive experience in conducting projects on various topics. Examples of my work are presented in the portfolioFreelancehunt.
Feel free to message me with any questions - I reply to everyone! -
5280 51 0 1 Hello! My name is Ilya, I am a contextual advertising specialist with over 5 years of experience.
↗️ I have implemented 50+ successful projects in various niches – from small businesses to large companies. I help achieve maximum results with minimal costs.
Throughout my work, I have conducted hundreds of audits using various Google Ads tools, and I am confident that I can help you as well.
❗️Here is one review from an audit⬇️
https://freelancehunt.com/project/google-ads-konsultatsiya/1489676.html
❗️Also, here is my portfolio with case studies ➡️Freelancehunt
✅I am officially a Google partner ➡️https://www.google.com/partners/agency?id=9309139291
… Message me privately, I will help you as soon as possible. We will discuss the details and find the best solution.
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2799 32 0 Good day!
I will conduct a quality audit of your Google Ads. I will do it in 1 day.
Write to me!
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190 Good day!
I can conduct an audit of advertising campaigns for a B2B web studio and provide practical recommendations for improving lead quality.
As part of the audit, I can:
analyze current campaigns, keywords, and actual search queries,
identify sources of non-targeted leads (low budget, "just interested," not B2B),
… give clear recommendations regarding:
types of campaigns to keep / turn off,
types of keyword matching,
account structure for B2B,
filtering leads already at the advertising stage.
I work systematically, focusing specifically on the quality of applications, not their quantity.
I am ready to start with the audit and provide a specific improvement plan.
I would be happy to discuss the details.
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Hello!
I have extensive experience in auditing and optimizing B2B advertising for web studios. I will conduct a detailed analysis of current campaigns and keywords, identify the reasons for low-quality leads. I will provide specific recommendations on the types of advertising campaigns, structure, and keyword alignment to attract targeted applications with an adequate budget.
I am ready to start immediately.
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988 9 0 Good day!
I have studied your project and have relevant experience.
Our support costs 22,000 UAH/month.
If these terms are acceptable to you, we will prepare a detailed budget estimate.
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888 10 0 Artem, greetings!
My name is Andriy, I am a media buyer with over 3 years of experience working with Google and Meta Ads, and I know well how to effectively use this tool to attract clients in your niche. I am also familiar with all the issues that may arise during the launch of advertising campaigns📈
I offer a consultation during which:
- we will analyze your current request;
- we will determine the start of promotion and structure;
- I will provide practical recommendations to increase conversion;
- we will plan the further campaign strategy for sales.
…
Would it be convenient to have a short online meeting soon? During it, I will show examples of project results in your niche and we will agree on the terms.
About me in numbers:
30+ satisfied clients (USA, Canada, Europe, Australia)
12 months - average collaboration period
Average ROAS of projects - 350%
Average budget in work - $10,000+
I would like to get to know you and learn more about your project, based on this I will be able to send relevant cases for your review. Please write to me in private messages.
Have a good evening!
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1183 9 0 Good afternoon. I will conduct an audit of the advertising account, an audit of advertising campaigns, keywords, user behavior on the website, and other metrics.
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199 1 0 Hello!
I have reviewed your project - I am ready to join.
I specialize in Google Ads, with over 2 years of experience in this field. I have worked with various types of campaigns (Search / PMax / Shopping, Demand Gen, Display).
What I will do for your project:
- I will analyze the niche, competitors, and current advertising (if it already exists);
- I will select and structure the semantics + negative keywords;
- I will set up campaigns and ads for the target audience;
… - I will check/set up conversions (GA4, GTM);
- After launch - optimization of bids and ads to reduce CPA.
I work without templates - I start each project with analysis and a clear strategy tailored to the budget and business goals.
I am ready:
- to answer all questions;
- to propose the optimal format for collaboration;
- to start working quickly.
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3015 24 0 1 Hello! I have extensive experience in this field, and I am ready to complete your task with high quality. I approach work responsibly, take all wishes into account, and work within the agreed budget. If you are interested, we can discuss in detail and find the best solution for you. Write to me – I will be happy to collaborate!
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1110 13 0 For B2B web studios, a typical problem is the prevalence of broad or informational queries that attract SMEs with minimal budgets or non-targeted inquiries. I often see a mix of services within a single campaign, a lack of strict negative keywords, incorrect use of broad match and automated strategies without quality conversions. Without website analysis and analytics (GA4, GTM, correct conversions), Google optimizes not for real clients, but for "any inquiries."
Action Proposal
Audit of current campaigns: types of campaigns, structure, keyword matching, search queries, negative keywords, bidding strategies, ad texts.
Semantic evaluation: separation of high-demand B2B queries (website development for business, corporate websites, ecommerce, web development company) from minor and freelance queries.
Recommendations for structure:
… – separate Search campaigns for each service;
– focus on phrase and exact match;
– strict negative keywording (free, cheap, freelance, template, etc.);
– testing Search + remarketing, limited — PMax only after traffic cleansing.
Recommendations for conversions: filtering inquiries, qualifying forms, optimization for quality leads.
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1272 9 0 Good day, Andrey!
We have over 7 years of experience in managing and optimizing Google Ads for various niches, including B2B services.
CLIENT FEEDBACK. Setting up and managing Google Ads
https://freelancehunt.com/showcase/work/client-feedback-setting-up-and-managing-google/1918109.html
🚀 What we will do for your project:
• We will conduct a detailed audit of the current Google Ads campaigns.
… • We will analyze the types of campaigns (search, brand, general, niche) and their effectiveness.
• We will check keywords and intent.
• We will evaluate the types of keyword matching used and the impact of broad queries on lead quality.
• We will analyze the search queries that actually bring in applications.
• We will check negative keywords and areas where the ads attract non-target audiences.
📌 As a result of the audit:
• We will provide recommendations on which types of advertising campaigns are best to launch for a B2B web studio.
• We will advise which keyword groups to disable and which to scale.
• We will recommend the optimal keyword matching to improve lead quality.
• We will show how to filter out clients with small budgets through the structure and wording of ads.
We are ready to review the account, discuss the details, and propose a specific plan to improve lead quality.
If reliability and predictable results are important to you, we would be happy to collaborate.
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427 1 0 Hello, PPC specialist with 3 years of experience
- I set up Meta Ads / Google Ads turn-key
- I analyze the niche, competitors, and audience
- I create ads, creatives, and campaign structures
- I optimize advertising, work with analytics
- I provide regular reporting and a transparent action plan
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1058 27 0 Hello. I am ready to analyze your advertising campaigns in detail and find the reason for the low quality of leads.
With 14 years of experience in paid traffic, I have conducted dozens of in-depth audits, including for complex B2B niches with long sales cycles. I understand the specifics of web studios very well. Often, the problem lies not only in the settings but also in a misunderstanding of user intent. The budget is spent on those who are looking for references or on microbusinesses that need a business card website for a minimal fee, rather than quality development.
In order for me to provide specific recommendations, please write the address of your website and the region where the advertising is currently running. It is important for me to assess how well the landing page meets the expectations of a large client. Also, let me know what types of campaigns are currently working. Is it only search or have you connected networks?
Let's have a call or communicate via messages so that I can ask clarifying questions and formulate a solution for your project.
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Ну вы бы хоть не знаю, ВебПромо посмотрели они говорили, что является их источником трафика в данной нише)
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