Audit of the advertising campaign in Google Ads
Technical Task for the Audit of the Advertising Campaign in Google Ads
1. Purpose of the Audit:
Conduct a comprehensive analysis of the advertising campaign in Google Ads to determine its effectiveness, identify problems, and provide recommendations for improvement.
2. Audit Tasks:
- Analysis of the Goals and Objectives of the Advertising Campaign:
- Define clearly outlined goals and objectives of the advertising campaign.
- Assess the alignment of goals and objectives with overall business goals.
- Analysis of the Advertising Campaign Setup:
- Check the type of campaign
- Evaluate targeting settings (geo, demographics, keywords, interests, etc.).
- Analyze the budget and bids.
- Check the ads (text, headlines, images, CTA).
- Evaluate landing pages (relevance to ads, clear call to action, mobile optimization).
- Keyword Analysis:
- Assess the relevance of keywords for your advertising campaign.
- Determine the search volume for keywords.
- Evaluate competition for keywords.
- Identify keywords with high conversion potential.
- Keyword Grouping:
- Combine keywords into thematic groups.
- Create relevant ad groups for each keyword group.
- Keyword Selection:
- Select keywords with high conversion potential and low competition.
- Exclude irrelevant and ineffective keywords.
- Keyword Analysis:
- Performance Metrics Analysis:
- CTR (Click-Through Rate)
- CPC (Cost Per Click)
- CR (Conversion Rate)
- CPA (Cost Per Acquisition)
- ROI (Return on Investment)
- Identification of Problems and Deficiencies:
- Low CTR
- High CPC
- Low CR
- High CPA
- Low ROI
- Poor Quality Ads
- Inconsistency of Landing Pages
- Incorrectly Set Targeting
- Ineffective Budget Use
- Development of Improvement Recommendations:
- Optimization of targeting settings
- Improvement of ads
- Refinement of landing pages
- Adjustment of budget and bids
- Implementation of new ad types
- Use of additional Google Ads tools
- Recommended keywords and phrases
In the bids, indicate the budget and deadline for completion
-
136 1 Hello!
I am a marketer at a Dutch company with experience in setting up advertising campaigns on various platforms.
I am currently working with Google under the mentorship of the Head of Digital Marketing, a specialist with over 6 years of experience in contextual advertising who has collaborated with more than 200 companies from Ukraine and Europe.
I will conduct a comprehensive and in-depth analysis of the advertising campaign in Google Ads together with an experienced specialist "from" and "to" to enhance my portfolio specifically in this area. You will receive quality work from a professional at a favorable price.
I look forward to collaborating!
-
123 Good day! I can be of help to you)
Thank you for the detailed request. At this stage, I have no questions for you.
I have experience in setting up Google ads, including conducting audits. I am ready to perform the audit in one working day.
Message me privately, and we will arrange it.
-
2160 16 2 Good day!
I am ready to conduct an audit of your Google Ads advertising campaign for a legal services business. The purpose of the audit is to determine effectiveness, identify issues, and provide recommendations for improvement. I will analyze the goals and alignment with business objectives, campaign settings, targeting, budget, bids, ads, and landing pages. I will assess the relevance of keywords, their search volume, and competition, and identify keywords with high conversion potential. I will analyze performance metrics (CTR, CPC, CR, CPA, ROI) and identify issues. I will provide recommendations for optimizing settings, improving ads, landing pages, budget and bids, implementing new ad types, and utilizing additional Google Ads tools.
-
547 6 1 Good day, I can conduct an audit for free, pointing out the main mistakes with further optimization; we can discuss in detail in private messages.
-
238 1 0 Hello!
I am an experienced Google Ads specialist (over 8 years) ready to conduct a comprehensive audit of your advertising account and provide valuable recommendations for its improvement.
Step by step, we will analyze all aspects of your account.
We will quickly and clearly identify problem areas.
We will develop a plan for necessary adjustments.
I am confident that my expertise and knowledge will help you achieve better results in Google Ads.
I look forward to collaborating!
-
888 10 0 Hello Oksana! I am a media buyer with over 3 years of experience working with Google Ads services, and I know exactly how to utilize their capabilities to successfully audit your advertising campaign.📈
I have strong experience in setting up advertising campaigns in various fields. I will be able to identify problems and correct mistakes, significantly improving the results for your project. Would it be convenient for you to have a short online meeting today or tomorrow, where I can show you the advertising accounts of past projects in your field? Below, I will attach the latest cases for your understanding of my capabilities.
✅ 30+ satisfied clients (USA, Canada, Europe, Australia)
✅ 12 months - average collaboration time with my clients
✅ Average ROAS of my projects – 350%
✅ Average monthly budget over $10,000
… I am interested in your project. Please write to me privately.
Have a great day!🤝
-
133 Oksana, good day! ☀️
I am Sofia, specializing in increasing traffic and sales. I have great experience in promotion in many niches.
💼:Freelancehunt
Write to me to discuss your project in more detail :)
-
116 Hello! 👋🏻
I offer you a free audit of your activities and the right approach to achieve results.
I am interested in your project, write to me privately and we will discuss everything. I will be happy to collaborate 🫂
🖇️Freelancehunt
-
110 1 Good afternoon! Your project looks very promising. I am ready to start working and complete it at the highest level.
-
Доброго дня, яка ніша?
Можна посилання на сайт? -
Current freelance projects in the category Contextual Advertising
Audit and setup of GA4 and Google Ads for OpenCart 3Website: OpenCart 3 Meta: Set up correct tracking of traffic, conversions, and sales in GA4 and Google Ads. Issues: - A lot of traffic is going to Unassigned. - Purchases are not displayed for Organic Search. - Possible attribution errors after passing through LiqPay. -… Contextual Advertising ∙ 17 hours 7 minutes back ∙ 25 proposals |
Merchant Deception
16 USD
There is a site from which a feed was uploaded to Merchant and advertising was launched, it worked for 4 days and then received a "Misleading" block, the site also has advertising on Meta, but everything is fine there. The site is on Tilda. An audit is needed to determine the… Website SEO Audit, Contextual Advertising ∙ 1 day 2 hours back ∙ 10 proposals |
Set up Google Ads, Google Shopping, and SEOSet up Google contextual advertising, Google Shopping, and SEO promotion for the website https://protomatto.com.ua/. Contextual Advertising, Search Engine Optimization (SEO) ∙ 1 day 4 hours back ∙ 50 proposals |
Online store of bed linenA small online store for bed linen. Up to 500 items. Average check 1000 UAH. A specialist is needed for advertising in Google Ads. What is the monthly payment for setup and management? Contextual Advertising ∙ 1 day 19 hours back ∙ 67 proposals |
Google Ads Specialist (account administration and PPC)
16 USD
A repair workshop is looking for a specialist to launch advertising and provide technical support for Google advertising accounts. The task is to ensure a stable flow of clients through search advertising (PPC). If you can also create landing pages (full stack) — this will be a… Contextual Advertising, Website Development ∙ 2 days 1 hour back ∙ 39 proposals |