It is necessary to conduct an audit of the Shopify store and current advertising campaigns in Google Ads.
The store used to sell well, but now sales have significantly declined.
The goal is to find the reasons for the decline and provide specific recommendations on what to fix to restore sales.
Scope of work:
audit of the Shopify site (UX, product cards, cart, checkout, mobile version)
audit of advertising campaigns (structure, connection between ads and site, tracking)
identification of key problems and conversion loss points
list of priority actions without general phrases
Expected result:
Brief, structured summary with reasons for the problems and a clear plan for corrections.
Important:
Only respond if you have practical experience with Shopify stores and e-commerce advertising.
What is needed is an audit and recommendations, not support or long-term work.
In your response:
Briefly describe your experience with Shopify and examples of similar projects.