Shopify audit and conversion optimization
I have a problem with the conversion in the Shopify online store, it should be a conversion of 0.2 to 0.5%. I promote the online store through social networks such as TikTok, Instagram, and YouTube, but my conversion is much lower than the norm, specifically 0.05%. I need help solving this problem.
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Hello! My name is Ilya, I am a contextual advertising specialist with over 5 years of experience.
↗️ I have implemented 50+ successful projects in various niches – from small businesses to large companies. I help achieve maximum results with minimal costs.
❗️Also, here is my portfolio with case studies ➡️Freelancehunt
I have good reviews on audits, here is one of them ⬇️
https://freelancehunt.com/project/google-ads-konsultatsiya/1489676.html
✅Officially a Google partner ➡️https://www.google.com/partners/agency?id=930913929
📌The principle of my work is based not on template strategies, but on a complete immersion in the essence of the product and its target audience, on the development of a unique promotion plan taking into account the current market realities and competition.
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I am happy to discuss the details of cooperation to find the best solution together. I am ready to promptly join the project execution and bring your ideas to life.
I look forward to the opportunity to become part of your team!
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541 4 0 Hello! I have experience in increasing conversion rates in online stores on Shopify, particularly through promotion via social media such as TikTok, Instagram, and YouTube. I will conduct a detailed analysis of current traffic, user behavior, and advertising settings, identifying the reasons for low conversion rates. I will develop strategies for optimizing landing pages, content, and creatives, as well as assist with setting up targeting and analytics to achieve a normal conversion rate of 0.2% to 0.5%. I am ready to promptly tackle the problem and report on the results.
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410 7 1 1 Greetings
My name is Vyacheslav, I am an SEO specialist with 5 years of experience in promoting websites from various niches. Your project caught my attention because I have helped similar projects achieve sustainable traffic growth and improve their positions in search engines.
What I can offer:
- Website audit: analysis of current optimization, technical errors, and content.
- Keyword research: investigation and selection of relevant key phrases to improve visibility.
- On-Page optimization: adjustments to meta tags, internal linking, loading speed, and other factors.
- Content strategy: suggestions for improving existing content and creating new content focused on key queries.
… - Off-Page optimization: development of a strategy for acquiring external links to increase the site's authority.
- Analytics and reporting: monthly reports on results and metrics to track effectiveness.
I would be happy to discuss your project in more detail to assess the current tasks and select optimal promotion methods for your niche. If you are interested in my approach, I can provide examples of successful projects.
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605 2 0 The conversion rate of 0.05% is really very low for e-commerce, especially if the traffic comes from TikTok/Instagram/YouTube. A normal rate is at least 0.2-0.5% for cold traffic. To find the reason, we need to look at the entire user journey — from the ad to checkout.
Here’s what I suggest to check step by step 👇
🔎 1. Traffic Sources
Audience quality. Often, videos from TikTok generate many cheap clicks but a non-target audience → low conversion.
GA4 / Shopify Analytics analysis: compare CTR and conversion from each platform separately.
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UTM tags: check if the data is being collected correctly (to see which campaign is working).
🛒 2. Website and UX
Website speed: LCP ≤ 2.5 seconds on mobile. A slow website → traffic drop.
First impression: hero block, offer, "Buy" button above the fold.
Mobile version: most traffic comes from social media → critical UX on phones.
Checkout: are there too many steps/mandatory fields?
📦 3. Product and Offer
Price / shipping: is the price and shipping cost competitive?
USP (unique selling proposition): is it clearly visible from the first screen?
Traffic format: does the product match what is shown in the ad (no expectation gap)?
🌟 4. Trust and Social Proof
Reviews (photos/videos with customers).
Secure payment badges, payment system logos.
Return policy, shipping, contacts — must be visible.
📈 5. Analytics
Set up Conversion Funnel (GA4 or Shopify + Pixel) → see at which step people drop off.
Check add-to-cart rate: if high (3-5%) but purchases are low → problem in checkout/shipping; if low → UX or offer.
✅ How I can help
Website and analytics audit → I will find where users are dropping off.
I will check speed and mobile UX.
I will provide recommendations for landing and checkout.
I will help set up/optimize Pixel and event tracking in TikTok/Meta.
Suggestions for creatives and offer alignment.
⏳ The initial audit will take 1-2 days.
Would you like me to send a list of accesses needed (GA4, Shopify Analytics, Pixel) to start the analysis?
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2062 43 2 2 Hello. I am interested in your project. I have over 10 years of experience in SEO. I am well acquainted with the features of Shopify.
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6145 25 0 Hello!
I am a Shopify specialist with over 3 years of experience. I create effective turnkey stores, handle design, technical setup, CRO, SEO optimization, and email marketing.
I am ready to take on your project.
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