Google ads for a legal campaign in Poland
134 USD Current situation:
- Advertising launched in Google Ads for landing pages and quizzes
- The result is unsatisfactory — high cost per lead / low quality of applications (diagnosis needed)
- External audit needed + further management or consultations
Task:
- Conduct an audit of the current advertising campaign (structure, semantics, bids, ads, extensions, conversion settings, landing pages from a PPC perspective)
- Provide specific recommendations for improving CPL and application quality
- Propose a strategy: campaign structure, types of campaigns (Search/PMax/Display), segmentation by geo and intent
- (Optionally) take over the campaign for management/optimization after agreeing on recommendations
Requirements for the performer:
- Proven experience specifically in legal services for businesses (company registration, accounting, corporate services) — not general PPC experience
- Experience specifically with the Polish market or the EU market with similar specifics (important understanding of the legal/accounting vertical — high ticket, long decision-making cycle, specifics of "trust" in this niche)
- Mandatory: real cases with numbers (CPL, conversion to application/client, budget volume) — without cases we do not consider
- Understanding of working with quizzes/landing pages as an entry point for lead generation
What we will provide from our side:
- Access to the Google Ads account
- Access to landing pages/quizzes
- Data on current leads and conversion to sales (CRM)
- Brief on the product and target audience
Collaboration format:
- Start: one-time audit + recommendations (fixed)
- Further: possible transition to monthly management
What to send in the response:
- 2-3 cases in the legal/accounting/corporate niche with numbers
- Brief description of the approach to auditing such a campaign
- Cost of the audit and (separately) cost of monthly management
We do not work with agencies, looking for a final performer with relevant experience.
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15 days512 USD
15 days512 USD
I can conduct an external audit of Google Ads not only for the account but for the entire chain: campaigns, semantics, bids, ads, conversions, landing pages/quizzes, the quality of leads in CRM, and where exactly the results are lost between the click, lead, and actual client.
Is it important for you to reduce CPL as a separate metric, or should we first analyze why the current leads are not progressing further in sales: is it the wrong intent of queries, weak segmentation, quizzes, trust in the legal service, landing pages, or incorrect conversion tracking?
Cases, audit cost, report format, and conditions for further management will be discussed in personal correspondence after reviewing the niche, Google Ads, landing pages/quizzes, CRM data on leads, geo Poland/EU, current CPL, budgets, and requirements for the legal/accounting vertical.
Similar completed project: Доплата по проекту Google ads
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7 days134 USD
7 days134 USD
Good day, Aleksey!
I am Vladislav Kushnarov, a specialist in contextual advertising in the legal field. I understand that your Google Ads campaign needs an audit to reduce the cost per lead and improve the quality of applications. I have experience working with legal services, particularly in Poland, which helps me better understand your niche.
I am ready to analyze your campaign, including structure, semantics, bids, and conversion settings. I will provide recommendations for improving CPL and application quality, including segmentation strategies.
I can send case studies with the results of my work. Regarding the cost, I will prepare a separate proposal for the audit and management.
Let's discuss the details. Here are a few case studies of my work:
… - Student works: 7.95K keywords, 1.32K in TOP-10.
- Online watch store: from 2.16K to 12.95K visitors per day.
- Aggregator site: from 1.27K to 18.89K visitors per day.
- 33 applications for $11 for cosmetic services in Latvia.
I manage several websites in Ukraine, the USA, and the EU. The average return on advertising investment ranges from 200% to 800%. I am looking for 1-2 projects for ongoing collaboration.
I propose the following approach:
1. I will familiarize myself with your campaign (guest access to Google Ads is necessary).
2. After that, I will prepare 3-6 key recommendations. If you are interested, we will discuss the next steps.
If your advertising is effective, I will suggest strategies to increase conversions. If I find shortcomings, it may be worth redesigning the campaign.
Preparation and launch of the campaign take 2-10 days, with costs starting from $400 for preparation and support for two weeks. I am ready to conduct a detailed audit, focusing on important aspects.
I look forward to your access to Google Ads and landing pages to start working. I suggest continuing communication in private messages or holding a meeting. If you like my approach, we will discuss the terms of cooperation.
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1 day134 USD
1 day134 USD
Hello! I am ready to take on your project and will complete it urgently. I have extensive experience with similar tasks, so there will be no difficulties. If I have piqued your interest, feel free to write; I am happy to collaborate!
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30 days223 USD
5137 168 0 30 days223 USD
Hello
I request information regarding the services provided by the company.
Thank you in advance.
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30 days134 USD
333 4 0 30 days134 USD
Good day.
I have experience in advertising services for lawyers.
I will conduct an audit of companies, analytics, settings, and audiences.
I will identify weaknesses.
Audit 1000 UAH.
Introduction - 5000 UAH.
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Odessa