Brand strategy / Marketing strategy for developing the value proposition of a fitness app

Vacancy: Target Specialist / Performance Buyer (FB/IG + AI Creatives & Cross-Analytics)Format: Separate specialist (In-house / Freelance directly — NOT an agency)Niche: Employment agency in Poland (laborers and specialists for factories, warehouses, productions)Advertising budget: $1,000 – $2,000 / month (with the prospect of continuous growth)Payment: [Fixed rate + %/bonuses for meeting and exceeding KPIs]About usWe are an employment agency in Poland. Our focus is on fast and quality personnel recruitment (mainly for those already in Poland).We are looking for a specific specialist for the team (not an agency) who will take on the full cycle of targeted advertising, creating AI banners, and setting up deep analytics. We need a specialist ready to work on KPIs, analyze numbers beyond the Meta cabinet, and grow with our company.Main responsibilities: Deep analytics, UTM tags, and cross-tracking: Complete traffic tagging using UTM tags (by campaigns, vacancies, and individual banners). Setting up data transmission (through quizzes, Instant Forms with logic, chatbots, or Conversions API) to clearly understand: From which specific banner a particular target candidate came. Which vacancy has the cheapest and highest quality lead. Where the budget is wasted and which connections need to be scaled. Launching ads and initial filtering of candidates: Setting up short questionnaires/filters (1–2 mandatory questions: location in Poland, documents, readiness to start work). Strict filter: if a person does not meet the criteria, they cannot submit an application — this protects the budget from leaks and recruiters from spam. Optimizing ads for target candidates (CPL / Qualified Lead). Creating AI creatives and packaging pages: Organizing and designing profiles on Facebook and Instagram. Generating attractive banners and videos through artificial intelligence (Midjourney, ChatGPT, etc.) for each specific vacancy. Writing clear offers with transparent working conditions. Reporting, KPIs, and weekly online meetings: Weekly online conference (call): demonstrating the weekly report, detailed analysis of lead costs, analyzing working/non-working creatives, and approving the hypothesis plan for the next week. Working with clear KPIs (cost per target lead, number of completed questionnaires, conversion).Our requirements for the candidate: We are looking for only a private specialist (NOT an agency): Personal involvement and direct contact with the performer are important to us. Deep understanding of analytics: Ability to work with UTM tags, Google Analytics / GA4, Meta Pixel, Conversions API. Experience in the HR / Recruitment niche (Poland / Europe): Understanding the labor market for laborers. Willingness for regular communication: Conducting weekly reporting calls, openness to analyzing numbers and discussing metrics. Skills in working with AI: Quick creation of quality advertising materials through artificial intelligence. Ambition: Desire to grow with us, increase advertising budgets, and earn more by achieving KPIs.What we offer: Transparent motivation system (Rate + Bonuses for achieving KPIs). Stable budget ($1000–$2000) and readiness to scale it with good performance. Quick feedback from the recruitment department regarding the quality of candidates. Long-term cooperation and a partnership approach to development.How to apply for the vacancy:In your response, please indicate: Examples/cases from the employment or mass hiring niche where you set up analytics and candidate filtering. Examples of advertising banners (specifically those created through AI). Your financial expectations (rate + wishes regarding KPI bonuses).

Hello. I am looking for a specialist who can work with gray niches (clothing) and can advise on launching and passing moderation in Google Merchant. Relevant experience from 2026 is required.

We are looking for an experienced specialist or team with practical experience working with TikTok Shop in the markets of the United Kingdom and/or Europe. We need not just a consultant, but a partner who can help launch and develop TikTok Shop, build a working promotion strategy, and bring the project to stable sales. Main tasks: • analyze the product, niche, competitors, and potential in the chosen market; • develop a launch strategy and plan for the first sales; • set up and optimize TikTok Shop; • assist with product card design, pricing, offers, and promotions; • develop a content strategy for organic promotion; • organize work with TikTok creators and the Affiliate Program; • if necessary, launch and optimize TikTok Ads; • analyze metrics, test hypotheses, and scale successful connections; • support the project until measurable commercial results are achieved. Mandatory requirements: • real practical experience with TikTok Shop; • understanding of the specifics of the UK market and/or European countries; • availability of successful cases with confirmed results; • experience in generating sales through content, affiliate creators, and advertising; • understanding of analytics, unit economics, and scaling; • readiness for systematic cooperation and responsibility for your part of the result. In your response, please specify: What products, niches, and countries have you worked with? What results have you achieved: turnover, number of orders, ROAS, time to first sales? Add 1–3 cases with links, screenshots, or other confirmations. Confidential data can be hidden. What launch strategy would you propose for a new TikTok Shop? What stages of work are included in your proposal? What is the estimated budget and timeline needed for the launch? Are you ready for long-term cooperation and a payment model that partially depends on results? Template responses without specific cases and figures will not be considered. Detailed information about the product, current situation, and budget will be provided to candidates with relevant experience. We are ready to discuss the format and terms of cooperation individually.

Need to contact 20-30 potential clients, communicate with them according to our script to find out how ready the client is to purchase the product, what the feedback will be, etc. Approximately 1 day of work. Payment is 60 dollars. Required - knowledge of Polish at a conversational level.

I'm looking for a content strategist for a new online store of premium children's brands. The goal is not to manage Instagram, but to create a comprehensive content strategy before the store's launch. Requirements: understand the brand concept; help formulate the tone of voice; develop a communication style; define key categories for Instagram; create a content plan for the first 2–3 months; suggest ideas for posts, Reels, and Stories; help build communication on behalf of the brand character (without the founder's personal blog); provide recommendations for the visual style of the content (references, composition, colors, atmosphere). The brand is in the launch phase, so it's important to create a foundation that can later be used independently or handed over to an SMM specialist. My store is not a personal blog. I do not plan to build communication around myself. The brand will have its own character and atmosphere, so I'm looking for someone with experience in creating content specifically for brands, not just managing personal pages or sales pages.