1. General project context
The Intense Collection is a limited series of concentrated perfumes (50 ml) priced at 590 UAH, aimed at a young audience (18–30 years).
The bottles are already ready and identical for the entire line:
• bottle colors: purple and black
• the bottle already has the inscription Intense Collection
• the bottle is not personalized, the name of the fragrance is only provided on the box
The focus of the design is the box, as it sells the product on the shelf.
2. Design goals
• attract attention from the shelf (off-line retail);
• look bright, modern, emotional;
• be easily readable by the young audience;
• not look "heavy," "premium," or "depressing";
• create an impulse buying effect.
Style reference:
bright, illustrative designs with visual associations (fruits, images, colors).
3. Style and visual language
Mandatory:
• bright colors;
• illustrations / graphic images (fruits, smoke, textures, associative elements);
• each fragrance — a separate visual story;
• the design should be "readable" from a distance of 1–2 meters.
Do not use:
• minimalism;
• monochrome (black/purple without accents);
• "luxury presentation";
• complex typography.
4. Names and structure of inscriptions on the box
On the box, it is MANDATORY:
INTENSE COLLECTION (series)
Fragrance name
for her/for him
Parfum
50 ml
Exclusive for Mereja (in small font, or as a small label in the lower corner of the front side of the box).
5. Collection assortment (2 fragrances)
Women's fragrance
1. CRUSH
Visual: cherry, juicy red/burgundy shades, gloss, seductiveness
(the designer should leave room for variations within the women's theme — fruits, flowers, sweetness, glow)
Men's fragrance
1. SMOKE
Visual: smoke, dark green/graphite accents, depth
6. Expected result
• 2 unique box designs
• Unified series (so that the collection looks cohesive)
• Brightness + lightness + youthful energy
• A product that one wants to pick up
7. Formats needed from the designer
• box layout (unfolding)
• box visual + bottle (mockup)