1. Website Meta
Create a modern, conversion-oriented, and trustworthy city clinic website that:
evokes a sense of professionalism and safety
explains services in simple language
motivates to make an appointment
visually distinguishes the clinic from competitors
The website should function as a sales tool, not just as a business card.
2. Type of Clinic
City medical clinic
3. Target Audience
People aged 25–60,
4. Main Emotions the Website Should Evoke
trust
calm
sense of professionalism
care
feeling that "everything is under control"
5. Style
The website should be:
light
clean
not "hospital-like," but clinically modern
Prohibited:
acidic colors
medical icon templates
outdated websites from the 2000s
6. Colors
will be described in personal messages
7. Website Structure
The designer must develop the design of the following pages:
Home
services
doctors
reviews
appointment buttons
Services
list of specialties
service cards
Service Page
description
benefits
doctor
price
appointment button
Doctors
doctor cards
experience, specialization
About the Clinic
Contacts
map
appointment form
phones
8. Mandatory Elements
The website must include:
online appointment
"Make an Appointment" buttons
verification elements (reviews, experience, licenses, certificates)
photos or placeholders for real photos of the clinic and doctors
9. What the Designer Must Provide
Desktop version
Mobile version
2. Complete page layouts:
home
services
service card
doctors
contacts
More detailed information about the clinic in personal messages. The cost of work is also discussed in personal messages.