We are looking for an internet marketer for the systematic development of an e-commerce project. The main goals of the role are: increasing profit from online sales, developing repeat sales, enhancing the effectiveness of marketing channels, and implementing clear marketing analytics.
The specialist must analyze current results, identify growth points, formulate a work plan, launch marketing hypotheses, and coordinate their implementation.
Experience working with online stores is mandatory. Experience only in SMM, content, or service advertising is not sufficient.
Main tasks
1. Conduct an audit of the current state:
- Google Ads, SEO, email and trigger communications, website analytics.
2. Formulate a marketing strategy and work plan:
- identify key growth points, prioritize tasks, prepare a work plan for 1-3 months
3. Create marketing analytics
- sales by channels, advertising costs, cost per order, cost of acquiring a new customer, new and repeat orders, profitability of individual products and categories.
4. Monitor the effectiveness of Google Ads and SEO.
- Identify priority categories and product cards, analyze positions, traffic, and conversion. Set tasks for the SEO specialist.
5. Develop repeat sales:
- Segment customers by purchases, categories, number of orders, average check, and recency of the last purchase. Develop scenarios for repeat sales, launch reminders for cartridge and consumable replacements, create offers for complementary products, reactivate inactive customers, increase the number of second, third, and subsequent orders.
6. Work with eSputnik:
- Create segments, plan mass and automated mailings, develop trigger scenarios, set tasks for transferring necessary data from the website and CRM, analyze sales and profit from communications.
8. Work with the assortment from a marketing perspective:
- Form sets and upsells, identify products with potential for repeat purchases, offer promotions and special offers, improve the conversion of the online store, control the preparation and placement of content.
9. Suggest improvements to the interface and commercial blocks, set tasks for the developer and content manager,
10. Launch and evaluate marketing hypotheses.
Requirements for the specialist
- Practical experience working with online stores;
- Understanding of unit economics and gross profit;
- Experience with Google Ads and product advertising;
- Experience in email marketing;
- Experience in customer base segmentation;
- Experience in setting tasks for developers, SEO specialists, and other contractors;
- Ability to make decisions independently and be responsible for results.