Analytics for an online store.
We are interested in how well the advertising is set up, because conversions have dropped, there are few visits to the site, maybe something is not being used from Google Ads tools that could be used and produce results.
So we are interested in how professionally the advertising campaigns are set up, their economic feasibility, and ways to increase their effectiveness, how to optimize advertising expenses and determine which channels bring in targeted traffic and which do not.
It is necessary to specify the Key Analytics Indicators:
Number of website visitors and the dynamics of their changes according to analytics parameters.
Conversions: the percentage of visitors who made a purchase on the site.
Average check: this indicator reflects the average purchase amount on the site. It allows to determine how profitable the online store is and where sales can be increased.
ROI (Return on Investment): this indicator reflects the ratio of profit to advertising expenses. It allows to evaluate the effectiveness of the advertising campaign and make decisions about further investments.
CTR (Click-Through Rate): shows the percentage of users who clicked on an advertising banner or link to the site. It allows to evaluate the effectiveness of the advertising campaign and understand how users react to specific ads.
CPA (Cost per Acquisition): this indicator reflects the cost of acquiring a new customer to the site. It allows to evaluate the effectiveness of the advertising campaign and make decisions about further investments.
Traffic sources to the site (search engines, social networks, advertising campaigns, etc.).
Perhaps you can look at something else that is important for advertising.
What accesses and information do you need to conduct the analysis.