Growth Marketing Lead
Objective
Develop and implement scalable marketing programs to attract, qualify, and nurture potential franchisees in the American market.
Tasks
Paid campaigns (Facebook, Google, YouTube, LinkedIn)
Planning, launching, and optimizing multi-channel campaigns.
Balancing between awareness campaigns (YouTube, display, social) and high-intent campaigns (Google Search, retargeting).
Continuous optimization of targeting, creatives, and cost per lead (CPL).
Lead portals and external sources
Managing franchise portals (e.g., BizBuySell).
Monitoring ROI, negotiating with platforms, integrating leads into CRM Attio.
Ensuring data enrichment, scoring, and proper lead routing.
Lead enrichment and scoring
Using a data enrichment partner to add demographic, financial, and behavioral data.
Developing and refining scoring models in Attio to prioritize sales-ready leads.
Continuously aligning scoring thresholds with actual conversion rates in franchisees.
Outreach and nurture campaigns
Creating and managing automated sequences in Instantly to engage new leads.
Using Audience.co for personalized direct-mail campaigns for high-potential leads.
Applying Beehivv for long-term newsletter campaigns, nurturing leads until they are ready to buy.
Analytics and optimization
Tracking CPL, lead quality, conversions, and ROI across the funnel.
Testing messaging, sequences, and nurture tactics.
Optimizing budget allocation between paid channels, portals, and outbound campaigns.
Collaboration and support
Developing playbooks, templates for franchise brands, and launching localized campaigns.
Interpreting scoring models and nurture strategies.
Collaborating with the sales department for seamless handoff of processed leads.
Qualifications
3+ years of experience in digital and growth marketing.
Hands-on experience with Facebook Ads, Google Ads, YouTube Ads.
Knowledge of CRM, enrichment, and outreach tools.
Analytical thinking, ability to optimize funnels and nurture campaigns.
Experience in project management and cross-functional collaboration.
Tools (Marketing Stack)
Data Enrichment Partner (lead enrichment).
Attio (CRM and scoring).
Instantly (outreach sequences).
Audience.co (personalized direct-mail campaigns).
Beehivv (long-term newsletter campaigns).
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30 days404 USD
888 10 0 30 days404 USDHello!
My name is Andrey, I am a media buyer with over 3 years of experience in Meta Ads. I know how to properly set up targeted advertising to attract interested clients and increase sales. 📈
I have strong expertise in creating creatives, setting up conversions, tracking events, optimizing budgets, and achieving target cost per lead.
Would it be convenient to have a short online meeting soon? During it, I will show the advertising accounts of previous projects in your niche and prove how to scale your project.
To understand my capabilities, I am attaching case studies:
… Meta Ads: eCommerce (clothing), USA — managing the advertising budget
https://freelancehunt.com/showcase/work/meta-ads-ecommerce-odyag-ssha/1947429.html
Google Ads: advertising for a washing machine repair service (Czech Republic)
https://traffic-wave.notion.site/Google-Ads-1fc1dd3406af8035aa47ffdea6530a82?pvs=143
E-commerce “travel goods store with ROAS 1010%”
https://www.notion.so/traffic-wave/E-commerce-ROAS-1010-0e019ac51407469992601c0ed19814fc?source=copy_link
About me in numbers:
30+ satisfied clients (USA, Canada, Europe, Australia)
12 months — average collaboration duration
Average ROAS of projects — 350%
Average budget in work — $10,000+
I would like to learn more about your project and get to know you. Please, message me privately.
Have a good day!
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14 days673 USD
132 14 days673 USDHello! My name is Denis. I have over 10 years of experience building lead generation and nurturing systems for B2B/SaaS, fintech, and infrastructure. My focus is to connect email/CRM automation, outreach, and analytics so that leads quickly reach sales, and the funnel is transparent in metrics.
What I personally do (hands-on)
Email and automation funnels: onboarding, nurturing, re-engagement, win-back, webinar funnels, triggers, segmentation.
Cold outreach & deliverability: Reply.io / Instantly, multi-inboxes, SPF/DKIM/DMARC, plain-text personalization, A/B testing.
CRM and integrations: HubSpot / Zoho / Pipedrive / ActiveCampaign / Brevo + Make / Zapier / API; clean hand-offs to sales.
…
Analytics: BigQuery + Looker Studio, UTM discipline, attribution, dashboards for CPL, CAC, LTV, ROMI.
How I work with paid traffic
Planning and managing contractors: Facebook/LinkedIn/Google/YouTube Ads. I create a media plan, hypotheses, and KPIs, select agencies/specialists, control the budget and quality, and connect advertising with CRM and attribution. Campaign management is done by the contractors.
Results
Reply.io campaigns: +30% to reply rate after warming up domains and A/B testing.
Webinar funnel (Brevo + Livestorm): 300 registrations, 45% attendance, 18% conversion post-event.
Nurturing in ActiveCampaign: +27% to open rate in the first month.
30/60/90 Plan
30 days: audit of CRM/ESP and domains, fixing deliverability, quick wins in outreach, funnel mapping + requirements for traffic contractors.
60 days: full nurture chains, lead scoring, auto-segmentation, first webinar cycle, end-to-end dashboards (CPL→SQL→MRR).
90 days: scaling outreach/funnels, MQL→SQL regulations, CPA/ROMI optimization, knowledge base for the team.
Stack: ActiveCampaign, Brevo, HubSpot, Zoho, Pipedrive, Reply.io, Instantly, Make, Zapier, BigQuery, Looker Studio, SQL, Python.
I am ready to discuss goals (leads, SQL, MRR) and send a roadmap with quick steps and areas of responsibility for contractors within the day.
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Описані в завданні задачі вимагають роботи команди (агенції) у складі 3-5 спеціалістів. Тому бюджети теж мають бути відповідними...
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