What needs to be done
1. Analysis of site indexing and crawling. Finding and fixing errors.
2. Analysis of site loading speed and providing optimization recommendations.
3. Checking the correctness of mobile adaptation.
4. Audit of URL structure, setting up redirects and canonical links.
5. Analysis of the current site structure and providing recommendations for improvement.
6. Audit of meta tags on main pages and forming a technical task for their correction.
7. Checking content for uniqueness, relevance, and optimization for key queries (without writing new texts, only auditing existing ones).
8. Analysis of internal linking.
9. Gathering a wide list of key queries that correspond to the site's theme and business goals.
10. Logical clustering of queries to determine the structure of pages that need to be optimized.
Creating a detailed report of all conducted audits, prioritizing errors and recommendations. Forming a detailed technical task for the programmer and content manager for implementing the identified corrections. Developing a short step-by-step strategy for internal optimization for the next month.
Requirements for the freelancer:
experience working as an SEO specialist for at least 3 years (provide examples of successfully implemented audits/projects)
ability to work with SEO analytics tools (Ahrefs, Semrush, Screaming Frog, Google Search Console, Google Analytics, Serpstat)
strict adherence to deadlines.
Write your price and completion time.