Hello! We are looking for a contextologist for project work.
You will be responsible for the technical execution of the work (details below). We will handle design, strategy, and communication.
We will start with 1 test project, and then we will discuss the required workload and optimal format of collaboration.
What will need to be done in the project?
1. Setting up and launching advertising campaigns
• Market analysis, target audience, and competitors.
• Development of a contextual advertising strategy according to business goals.
• Selection and clustering of keywords.
• Setting up and launching advertising campaigns in Google Ads.
2. Optimization of advertising campaigns
• Monitoring bids and budgets.
• Optimization of ads and advertising strategies.
• Using A/B testing to improve effectiveness.
• Tracking campaign performance and making adjustments.
3. Working with advertising materials
• Preparing technical tasks (TT) for text ads and graphic banners.
• Choosing the most effective formats for advertising ads.
• Checking the compliance of advertising materials with Google Ads policies.
4. Analytics and reporting
• Setting up and configuring analytics (Google Analytics, Google Tag Manager).
• Tracking conversions, analyzing performance metrics (CTR, CPC, CPA, ROAS, CR).
• Preparing analytical reports and recommendations for improving results.
5. Automation and integrations
• Using automated bidding strategies.
• Working with scripts to automate campaigns.
• Integrating advertising with CRM systems to improve data collection.
6. Monitoring trends and updates
• Tracking changes in Google Ads and adapting strategies.
• Analyzing competitors and testing new approaches.
• Using new features of Google Ads to enhance campaign effectiveness.