It is necessary to create 3 variations of naming for a German brand of food additives based on the proposed variant. Currently, the brand has a raw version of the name (will be provided after the start of the project), which needs to be revised according to the following requirements:
- Existing variant reflects the company's creative approach to management, trade, product development and packaging, and a creative approach to choosing distribution channels.
- Main associations: creativity, unique approach, personalization, natural origin of production, biohacking.
The proposed name variant needs to be revised by offering partially or completely changed variations, while maintaining the main idea on which the proposed name is based.
Requirements for the copywriter:
- Experience in creating naming options and describing the positioning of the name (its decryption);
- Proficiency in English;
- Proficiency in German will be an advantage, but not mandatory;
- Ability to check the name for uniqueness.
Materials we will provide to the copywriter:
- Current name variant;
- Wishes regarding the name;
- Research on consumer preferences and competitor analysis.
Materials the copywriter must provide:
- Three final variations of the name;
- Variants of the name's positioning (its interpretation);
- Results of checking the name's uniqueness (availability for domain registration, absence of brands in Germany with a similar or analogous name);
- Justification for choosing the name.