Курсова маркетингові дослідження

Task: Development of a marketing strategy for a recreation and wellness complex Goal Increase the number of bookings and profits of the complex by building a comprehensive marketing system. What needs to be done 1. Analysis * analysis of the complex * competitor analysis * target audience analysis * SWOT analysis * identification of strengths and weaknesses 2. Marketing strategy Develop a promotion strategy for: * Google Search * Google Performance Max * Google Display * Facebook * Instagram * TikTok * YouTube * Telegram * Email marketing * SEO * affiliate programs * travel catalogs * OTA (Booking.com etc.) * PR and other customer acquisition channels. For each channel, it is necessary to determine: * goal * budget * expected result * KPI * launch timelines. 3. Content strategy Develop: * content plan for the website; * content plan for Facebook; * content plan for Instagram; * content plan for TikTok; * content plan for YouTube. Determine: * publication frequency; * categories; * topics; * seasonality; * video content; * articles; * photographs; * Reels; * Stories. 4. Website development strategy Determine: * which pages need to be created; * which articles to write; * which categories need to be developed; * SEO strategy; * internal linking; * improving website conversion. 5. Sales funnel Describe the customer journey: * first contact; * introduction to the brand; * interaction; * booking; * repeat booking; * recommendations. 6. Advertising For each advertising channel, it is necessary to determine: * budget; * target audience; * creatives; * offers; * expected cost per lead; * expected cost per booking; * forecast of results. 7. Analytics Set up or describe: * Google Analytics 4; * Google Tag Manager; * Meta Pixel; * call tracking; * booking tracking; * UTM tags; * cross-channel analytics. 8. Financial model Calculate: * CAC (customer acquisition cost); * CPL; * CPA; * ROAS; * ROI; * ROMI; * average check; * LTV; * break-even point of advertising; * acceptable cost per booking. 9. Work plan Build a step-by-step plan for: * 3 months; * 6 months; * 12 months. With indications of: * priorities; * budget; * executors; * KPI. Expected result: Upon completion of the work, a document should be provided that contains: * complete marketing strategy; * step-by-step implementation plan; * financial calculations; * calendar of marketing activities; * return on investment forecast; * recommendations for the team; * recommendations for the advertising budget.

Hello! We are launching a new marketplace and are looking for an experienced team (agency or a cohesive team of freelancers) to take on the full cycle of marketing from scratch: from pre-launch strategy to a stable flow of customers. The tasks are divided into two key areas:1. B2C Direction (Attracting Buyers) Goal: Bring active buyer traffic to our marketplace. Tools: SMM, targeting (Meta/TikTok), contextual advertising (Google Ads), and other effective sources.2. B2B Direction (Attracting Sellers) Goal: Attract sellers (merchants) who will purchase tariffs for trading on our platform. Tools: Google Ads, LinkedIn, Meta Ads, lead generation. Payment Terms for B2B: For this direction, we want to build the work based on PPC / Pay per Client (payment for results). Each tariff successfully purchased by a seller = fixed bonus or % for your team.What needs to be done at the start (Stage 0): Pre-launch Strategy: Plan a marketing strategy to warm up the audience and gather a base (leads) even before the official opening of the platform. Budget Planning: Calculate the necessary marketing budgets and projected customer acquisition cost (CAC/CPL) for both directions. Marketing Moves: Propose creative mechanics for a quick start (promotions, referral programs, special offers for the first sellers).Who we are looking for: A team with experience in promoting marketplaces, E-commerce, or complex B2B/B2C projects. Specialists who can calculate numbers (ROI, ROMI, CPA, CAC) and work with analytics (Google Analytics 4). Those who are ready to work based on KPIs and a results-based payment model (for the B2B segment). Please indicate in your response: Cases in the field of marketplaces or E-commerce (if any). Your working conditions (fixed fee for B2C direction + vision of Pay per Client conditions for B2B). What would you start with in preparation for the Pre-launch stage? We look forward to your proposals!

We are looking for a specialist with experience in the B2B sector who can build, configure, and optimize sales funnels, as well as has practical experience in cold lead generation for IT services (website development, PPC, optimization, etc.). Within the project, it is necessary to: Analyze and create funnels: optimize current customer acquisition channels and develop new effective connections. Generate leads: find potential clients. Maintain reporting: record results in the CRM system.Initial tasks: Process the existing database of companies. We are looking for a person for both part-time and full-time.Advantages: Experience in IT marketing or digital agencies. Understanding the specifics of selling development and SEO services in the markets of Ukraine and/or the EU, USA.

The work is focused on the Israeli market, so a Russian-speaking specialist with an understanding of marketing and sales is needed. What is important: Experience in promoting and selling courses in the beauty niche. Creative approach and ability to find new sources of quality leads. Understanding of sales funnels and attracting the target audience. About the project: The course is truly high-quality. Sales are working excellently: the conversion of visitors to the open lesson into purchases is over 30%. The main problem now is that too few people reach the open lessons and there are not enough quality leads. If you can solve such tasks and can show real cases — please write immediately with examples of results and experience.

We are a Ukrainian tour operator that has specialized exclusively in outbound tourism for over 10 years. We create authorial routes in the premium segment with a focus on unique experiences, small groups, and professional support. We do not sell mass package tours.We are looking for a specialist or team with successful experience in promoting expensive tourist products or other premium services. We are interested not in setting up individual ads or managing social media, but in a comprehensive strategy for attracting target clients for a specific tour. It is necessary to help form a group for one of the authorial tours to Japan.The goal is to attract a solvent audience that is looking for not budget tourism, but a quality authorial product.We expect: ✔ experience in promoting expensive tourist products or premium services; ✔ availability of real cases; ✔ willingness to explain your strategy; ✔ work with measurable results; ✔ honest dialogue about risks and opportunities. Not interested in: - standard Instagram management; - package SEO; - separate targeting without an overall strategy; - template marketing services. It will be an advantage if you have already worked with: - authorial tours; - high average check; - international tourist products