Good day!
Technical assignment for creating a logo and corporate style for HighNest
1. General information:
• Brand name: HighNest
• Type of business: Family business, holiday cottages in the Carpathians
• Location: Carpathians
• Vacation format: Instagram-style cottages among fir trees, with views in two directions, at an altitude of 950 meters above sea level, with panoramic windows, hot tubs—ideal for secluded and comfortable premium outdoor relaxation.
HighNest — is a cozy nest high in the mountains, where you want to return.
2. Project goal:
Create a logo and corporate style that convey an atmosphere of tranquility, coziness, nature, and premium service level. The brand should evoke trust, aesthetic pleasure, and be associated with care, privacy, and harmony.
3. Target audience:
• Couples and families seeking quality, peaceful relaxation
• Travelers who value comfort, aesthetics, seclusion, and nature
• People of middle and high income who want to escape city hustle
4. Style preferences:
• Visual style: minimalism, naturalness, lightness
• Associations: mountains, nest, bird of prey, silence, fir trees, wood, warmth, chimney smoke
• Typography: modern, but with a handmade or soft element
• Color palette: natural colors — greens, woods, stones, sky (greens, blues, beiges, deep grays, soft browns)
5. What needs to be created:
1. Logo:
• Main logo (color)
• Monochrome version (light and dark)
2. Corporate style:
• Color palette
• Fonts (main and accent variants)
• Visual elements (patterns, icons, frames, decorative elements)
• Examples of application:
• Business card
• Instagram post and story templates
6. Feelings the brand should evoke:
“It’s peaceful here. It’s cozy here. It’s just you and nature.”
HighNest — is a cozy nest high in the mountains, where you want to return.
In the attachments, I am adding views from the cottages for inspiration)
Please immediately specify the actual cost and timeline of the project in your proposal.