Marketing Lead (Contract or Equity) — Web Product
The role
I built a web product and I'm looking for someone strong in marketing to help me take it from “it works” to “people actually use it.” This is a hands-on role where you'll shape the go-to-market plan, run experiments, and turn early traction into repeatable growth.
You can join either as a paid contractor or take an equity-heavy route if you want to build long-term value together.
What you'll do
Turn the product into a clear story that makes sense in a few seconds, then translate that landing into pages, messaging, and campaigns.
Set up and run acquisition experiments across channels like SEO, content, communities, partnerships, and paid ads if it makes sense.
Build a simple funnel that you can measure end to end, then improve it with iteration, not guesses.
Create and manage basic marketing assets like landing page copy, onboarding emails, and lightweight sales collateral.
Talk to users and prospects to learn what resonates, what confuses them, and what actually drives conversion.
Help with pricing, packaging, and positioning, including how we present value vs alternatives.
Build a repeatable workflow for publishing content and launches (Product Hunt-style launches, newsletters, social posts, or niche communities).
Coordinate with me on product changes that improve activation and retention, not just traffic.
What I'm looking for
You've marketed a web product before and you know what “good” looks like in messaging, funnels, and growth loops.
You're comfortable owning outcomes, not just tasks, and you can explain why you're doing something.
You know how to validate channels quickly and move on when something isn't working.
You can write strong copy that's simple, specific, and not hypey.
You can work independently, keep momentum, and communicate clearly with a developer.
Bonus if you've done early-stage go-to-market for SaaS, marketplaces, developer tools, or B2B products.
Payment options
Pick what fits you best:
Contract: Paid for your time/work, with a clear scope and milestones.
Equity: Smaller cash component (or none) with meaningful ownership, for someone who wants to build long-term.
How we'll work
Start with a short paid trial or a small initial scope to prove fit on both sides.
Weekly check-ins, clear goals, and fast iteration.
You'll have freedom to run with ideas, as long as we can measure what's working.
To apply
Send:
A short note on what you'd do first in the first weeks.
A couple of examples of products you've helped grow (even if small).
Your preferred payment option (contract, equity, or a mix).
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30 days814 USD30 days814 USD
Hello, I have experience in SaaS and B2B products! I help businesses grow through systematic digital marketing with a focus on delivering more than expected.
I want to take on your project because I have worked with similar tasks and markets and understand well how to solve your problem.
- I analyze the product, audience, and market context
- I build a clear funnel for the target
- I test creatives and hypotheses, optimizing for profitability
- I work proactively, offering solutions rather than waiting for a brief
- In 5 years of work, clients most often note comfort in communication and initiative in projects — this allows achieving results regardless of budget or niche.
🔗 Relevant cases and portfolio:
…
Freelancehunt
Please let me know
What would the ideal result of our collaboration look like for you?
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30 days326 USD
2259 5 1 30 days326 USDHello! I have reviewed your assignment and believe that I can successfully complete it. I would be happy to collaborate, please write to me personally for further details.
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30 days556 USD
410 7 1 1 30 days556 USDGreetings
My name is Vyacheslav, I am an SEO specialist with 5 years of experience in promoting websites from various niches. Your project caught my attention because I have helped similar projects achieve sustainable traffic growth and improve their positions in search engines.
What I can offer:
- Website audit: analysis of current optimization, technical errors, and content.
- Keyword research: research and selection of relevant key phrases to improve visibility.
- On-Page optimization: adjustments to meta tags, internal linking, loading speed, and other factors.
- Content strategy: suggestions for improving existing content and creating new content focused on key queries.
… - Off-Page optimization: development of a strategy for acquiring external links to increase the authority of the site.
- Analytics and reporting: monthly reports on results and metrics to track effectiveness.
I would be happy to discuss your project in more detail to assess current tasks and select optimal promotion methods for your niche. If you are interested in my approach, I can provide examples of successful projects.
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1 day20 USD
1250 14 0 1 day20 USDHello, Arthur! Which product are we talking about? Thank you. I am waiting in private.
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30 days301 USD
295 30 days301 USDGood morning, I am interested in your project because I have experience working with early-stage startups - from the very idea, through development, to implementation and scaling. I have joined projects at the product creation stage: I helped build its logic and structure, collaborated directly with the development team, prepared specifications (TZ), and participated in product decisions affecting marketing, activation, and growth.
Regarding the first 1-2 weeks of work, at this stage, it is difficult for me to indicate a specific action plan because I do not yet know the product itself or its direction. Therefore, my first step would be to thoroughly understand the product:
- what exactly it is and who it is aimed at,
- what problem it solves,
- what its real value and competitive advantage are,
- what the current positioning looks like.
In the case of a B2B product, I would initially propose implementing a referral program that would help acquire the first customers. Such users could simultaneously serve as a focus group - providing valuable feedback, pointing out weaknesses, and helping refine the product before a broader launch.
…
The next steps are directly dependent on key information:
- target group,
- markets/countries,
- type of product.
Based on this, it is possible to select the most effective acquisition channels and prepare a plan for the first 2 weeks of testing with clearly defined hypotheses and metrics.
I have worked with several startups that I led from the idea stage to implementation, as well as on larger projects operating in over 20 countries - including a marketplace (web + app) in the real estate sales and rental industry. It was a very competitive market, but the launch was successful. I would be happy to share more details during a conversation.
At this moment, I am most interested in collaboration in a partnership format, but the final decision depends on a better understanding of the product and its potential. I would be pleased to discuss further and learn more details about the project.
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30 days20 USD
951 11 0 30 days20 USDGood morning!
I am close to the work of transitioning from "the product works" to "the product is actually used by users."
I have experience working with web products and digital projects: market and competition analysis, positioning, sales funnels, testing growth channels, and product value packaging.
To start, I would conduct a quick audit of direct and indirect competitors, then build a clear product story, a measurable funnel, and launch data-driven experiments and analytics.
I have been living in Warsaw since 2019, so I have a good understanding of the local and European market.
… I am ready to start with a short, paid testing phase. We can decide on the form of cooperation (contract or equity) after this period.
We can discuss the details in private messages.
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