I am launching a flower delivery business in New York and I am looking for an experienced marketing analyst who:
• Will conduct a deep market analysis, including competitors, popular companies, price segments, and trends.
• Will identify the target audience, their needs, preferences, and behavioral characteristics.
• Will research customer purchasing power and determine how much they are willing to spend on floral products.
• Will compile recommendations for brand positioning, develop a growth and optimization strategy for the business.
• Will identify effective marketing channels for attracting customers (social media, e-commerce, content marketing, etc.).
• Will propose creative ideas to differentiate the brand from competitors.
Candidate requirements:
• Experience in conducting marketing research (mandatory).
• Understanding of the e-commerce market or the floral industry (will be an advantage).
• Ability to create clear, structured reports with graphs, conclusions, and recommendations.
• Skills in using analytics tools (Google Analytics, SEMrush, SimilarWeb, etc.).
• Creative approach to solving business tasks.
• Responsibility and ability to work within deadlines.
Goal: based on analytics, to launch a competitive flower delivery business in New York that meets the needs of the modern market.
If you are interested in this offer, please write with examples of your previous research or successful cases.