Budget: 7000 UAH Deadline: 20 days
Welcome to!I have the appropriate expertise and case strategy for doctors.Ready to formulate the volume and cost of the works after giving clarifications.Open to Communication
Case: Clinic Development Strategy
The client:
Owners of the premium dental clinic in Kharkiv, doctors, doctors, doctors
The problem:
It is necessary to attract customers for employed doctors and increase the sales of complex expensive products (total restoration for example), business owners’ patients come through the Sarafan radio, the clinic had no outlets and profiles in social networks.During the scalability of the clinic - employed doctors - owners faced the problem not only of attracting customers, but also of the quality of the service.Also within the business there is no experience and expertise of promotion.The Decision:
1 .Determination of the positioning of the clinic (based on competitive analysis and market analysis)
Fear of the audience (as scary as you want)
The behavior of the audience (klient path stage/negative experience/positive experience)
The perfect doctor.
Ideal patient experience/expression in the product
Positioning
The 2ndSegmentation and Interpretation in the Consumer Language of Clinical Services
3 .Identification of the target audience for promotion
and 4.Identification of magnetic products (why to build promotion)
and 5.Developing a content strategy for Instagram, Facebook, Google (this is a ready technical task for implementation)
Strategy of Profile
The visual series
Tone of Communication
Rubric Content
7 .Development of internal business processes for feedback generation in social networking
8thDeveloping a promotion strategy, working with bloggers (blogging list, advertising products, budget)
The result:
Customers received comprehensive and reasoned tools to increase sales:
- Communication links to promote through positioning
- a plan of work for the creation of customer experience (architecture with reasoning for implementation and specific business processes for implementation)
A good product portfolio for customers.
- Technical tasks with details for creating Instagram, Facebook, Google
Plan of Action to Create Reviews
Plan of Action on Progress
