I have 2 advertising accounts. I need an audit, optimization.
Hello. I have 2 advertising accounts. Who has great experience. And is ready to break down 2 accounts into molecules. To compare 2 advertising accounts that have the same theme. The content of the campaigns, keywords, and ads are the same. Only the 2 websites are different. It is necessary to find out what the problem is. Why the metrics of one advertising account are better than the other! I have statistics for a couple of years. Export from CRM sales and so on. I will send it to you personally when I see your bid, that you have some experience. Everything was set up perfectly. The settings were reviewed by advertising agencies and specialists from this exchange. They said that the account in which everything is maximally optimized is fine. No one has looked at the old account for a long time. And I will note! That the account with which optimization was conducted for a whole year gave worse results than the one in which nothing was done a long time ago! And I am not far from advertising.
Interesting fact! In one advertising account, the website is old, the design is poor. Well, everything is done simply. The advertising works on broad match. Many junk queries and so on. And this account has more sales! It has a lower conversion cost. And it has spent less advertising budget than the other advertising account. In which! The companies have optimization, keywords work in exact and phrase match. Negative keywords. The strategy was click optimization, they made it for conversion cost. Google Analytics is well set up. The website design is modern. It has a structure similar to the old website. In short, the website is not worse than the old one, but even better.
The content of the advertising campaigns. Keywords, ads, and so on in both accounts are the same.
Example: Statistics for the last 3 months.
Account in which keywords are in broad match. Simple analytics, old website. No one has done anything in it.
Conversions: 6,188
Leads: 2,432
Sales: 514
Average check: 1082 UAH
Clicks: 20,448
Average cost per click: 7 UAH
Spent budget: 158,811 UAH.
Account in which keywords are in exact and phrase match. Negative keywords, correct optimization strategies.
Conversions: 2,122
Leads: 1,342
Sales: 288
Average check: 1234 UAH
Clicks: 16,697
Average cost per click: 18 UAH
Spent budget: 311,000 UAH.
The task is to find out why in one account the conversion is 25 UAH. In the other 100 - 200 UAH. Why in one account there are more sales, in the other less. After the audit. To optimize the second account to improve the results of the account. So that the conversion cost becomes approximately the same as in the first account.
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Good day!
I will analyze for free at first. I have extensive experience and know all the settings.
Certified Premium Partner of Google.
I have been professionally doing contextual advertising for over 7 years on Google.
I provide new clients with a Google Premium Partner promo code worth 10,000 UAH.
I have extensive experience in setting up and managing Shopping Ads through Google Merchant Center.
… I will offer affordable prices per click with clearly targeted traffic.
I will set up Remarketing, Banner Ads, and take into account Conversions.
As conversions accumulate, we will create a smart campaign in which Google applies artificial intelligence.
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Hello Oleksandr 👋
I specialize in Google advertising for over 3 years. I have experience working in more than 50 niches in various markets. What topics do your websites cover? Can you send links to the pages?
Would it be convenient for you to grant access to the advertising account? I provide a free consultation and a brief analysis of your past advertising campaign. This way, I can show you my ideas and suggestions regarding ad setup.
I can offer different service packages at various prices depending on your tasks and budget. The price is indicated for the setup and optimization of the advertising campaign. Write to me and we will discuss all the details 📩.
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520 7 0 8 years in Google Ads contextual advertising, 6 years of experience in Meta targeting (Fb + Insta), I create creatives and advertising texts myself, audit and set up conversions. Campaigns can be launched in 2 days with all settings and content, the price is included in the bid. Further monthly management is possible, the price is discussed separately. Recent similar cases here: https://freelancehunt.com/project/reklamni-ogoloshennya-google-ads/1465259.html and https://freelancehunt.com/project/bazovo-proanalizuvati-klyuchovi-zapiti-reklamniy/1465058.html I manage dozens of campaigns monthly for various B2C / B2B clients.
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578 1 0 🤝 Welcome, my name is Oleksandra, I am the owner of the marketing agency ALEKSA TARGET GROUP
@ aleksa.target.group
A nationwide marketing agency that received a quality award in 2023 and we continue to work🔥
👌 We are a powerful team along with SMM specialists in more than 100 promotion areas since the beginning of our work and over 200 satisfied clients.
We can provide complete and comprehensive promotion on social media and beyond.
We are ready to help you analyze your accounts immediately!
… Would you like to schedule a consultation right now?
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194 Good evening, Oleksandr!
My name is Kostiantyn, and I am a practicing targetologist.
I am ready to take on your project; I have experience in various niches and help businesses increase sales through targeted advertising on Facebook and Instagram.
I engage in data analytics, audience and creative testing, and budget optimization. I am ready to work in a team and independently with a 100% result. I guarantee responsibility and integrity!
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2184 16 2 Hello! Your request is indeed interesting and requires a detailed approach. I am ready to conduct a thorough audit of your two accounts, not only to identify the reasons for the differences in results but also to propose a clear plan for optimizing the second account to improve its performance.
I have experience working with similar cases, as well as certification and partner status with Google. For the analysis, I will study your exports, compare settings and statistics, pay attention to traffic quality, conversion paths, audience segments, and user behavior on the sites. The relevance of keywords, campaign structure, bidding strategy effectiveness, and the quality of the sites themselves, including the impact of UX/UI on conversions, will also be checked.
Particular attention will be paid to the first account, where the campaign with "broad match" shows better results. This may be related to audience characteristics, query relevance, the quality of the simple site, as well as the underestimation of "noisy" traffic. I will analyze which elements of this success can be adapted for the second account without losing control over the budget.
The result will be a report with specific conclusions about the reasons for the difference in results, as well as a plan for optimizing the second account. After implementing the changes, we will conduct tests to ensure that the cost per conversion approaches the desired values.
If you are interested in my proposal, I am ready to discuss the details and get started. I am confident that together we can elevate your second account to the level of the first — or even better. I look forward to your response!
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374 1 0 Hello!
My name is Volodymyr, and I have significant experience in Google Ads contextual advertising. Your task caught my attention, and I am ready to help with its execution as soon as possible. If needed, I can conduct an audit and suggest effective solutions to achieve your goals.
I would be happy to collaborate — feel free to reach out!
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2878 100 1 1 Hello. Access is needed to review the accounts.......................................................
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5137 168 0 Hello
I have familiarized myself with the terms of reference
I am ready to help you
Please provide more detailed information in Direct
Thank you in advance
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5280 51 0 1 Good day. My name is Ilya. I am a Google Ads specialist with over 7 years of experience. I can conduct an audit of your ad campaign and provide you with recommendations! After the audit, I will focus on optimization. Please write to me in private to discuss the details.
Feedback:
https://freelancehunt.com/project/audit-kontekstnoyi-reklami/1455793.html
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Одне м'яке, інше тепле. Порівняйте чому!
1 реклама працює по широких ключах інша по точних з фразовими. Одна РК веде на 1 сайт, інша на 2й.
Цікаво в чому ж причина?
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