I am looking for an experienced specialist in Google Ads and Google Merchant Center for the complete setup of advertising for an online store on Shopify.
Currently, there are issues with Google Merchant Center — errors keep appearing, causing products to either not display or display incorrectly. I need a specialist who can fully understand these errors and set everything up correctly.
Main tasks:
• Complete setup of Google Merchant Center
• Fixing all errors in Merchant Center
• Correct connection and optimization of the product feed
• Ensuring full visibility of products in Google (Shopping / free listings)
• Setting up and launching Google Ads campaigns (mainly Shopping, and if necessary — Search / Performance Max)
• Proper analytics and tracking of conversions (purchases)
Project goals:
• Main goal: increase purchases on the site (conversions)
• Secondary goal: quality traffic to the site
It is important for me not just to "launch advertising," but to do it correctly, taking into account all settings, Google policies, and the future effectiveness of the advertising.
It would be a plus if the specialist:
• has experience working with Shopify
• has worked with e-commerce projects
• can offer their recommendations for improving campaigns and advertising structure
I am ready to answer all questions and provide access for work.