Setting up analytics for Google Ads and Facebook Ads, integration with the website and CRM
60 USD It is necessary to set up an analytics system for effective interaction between the website and advertising services Google Ads and Facebook Ads. The main goal is to provide advertising systems with conversion data for optimization and retargeting, as well as to ensure the ability to analyze user behavior on the site and work with this data.
1. Main Tasks
Conversion Tracking:
- Set up events to track transitions to "Thank You" pages as key conversions.
- Integrate conversion data with Google Ads, Facebook Ads, and Universal Analytics for optimizing advertising campaigns.
Integration with CRM (AMO CRM):
- Link conversion data with CRM through UTM tags for subsequent ROI/ROAS analysis.
Creating Custom Audiences:
- Set up audiences based on visitors to "Thank You" pages in Facebook Ads for retargeting.
- Determine if the current volume of conversions is sufficient to work with these audiences.
User Behavior Analysis on the Site:
- Set up tracking of key actions (e.g., clicks on buttons, menu transitions).
- Create reports on traffic sources and behavior on the site.
Setting Up Reports in Google Analytics:
- Prepare relevant reports for analyzing conversions and user behavior.
- Set up reports to understand the effectiveness of advertising campaigns and key metrics (traffic sources, conversions, ROI/ROAS).
- Demonstrate how to use these reports.
2. Setup Details
Google Analytics and Google Ads:
- Set up Universal Analytics to track transitions to "Thank You" pages.
- Link conversion data with Google Ads.
- Create goals for campaign optimization and traffic source analysis.
- Set up UTM tag structure: specify which parameters to track and how to use them in CRM.
Facebook Pixel:
- Set up Facebook Pixel through Google Tag Manager to track
Leadevents (or similar). - Transfer conversion data based on transitions to "Thank You" pages.
- Set up custom audiences and explain the minimum requirements for their operation.
- Set up Facebook Pixel through Google Tag Manager to track
Google Tag Manager:
- Set up all events through GTM:
- Tracking transitions to "Thank You" pages.
- Transmitting data to Facebook Pixel and Google Analytics.
- Organize tags and triggers for ease of management.
- Set up all events through GTM:
Testing:
- Conduct testing of settings:
- Check the correctness of tag operation through preview mode in GTM.
- Ensure correct data transmission to Google Analytics and Facebook Events Manager.
- Provide a report on testing results.
- Conduct testing of settings:
Training:
- Conduct a brief training on working with analytics:
- How to check data in Google Analytics, Facebook Events Manager.
- How to use the created reports.
- How to analyze traffic sources and user behavior.
- Conduct a brief training on working with analytics:
3. Additional Questions
Facebook Ads:
- What events are best suited for optimizing advertising campaigns?
- What parameters should ideally be transmitted in events (e.g., traffic source, form type)?
UTM Tags:
- Which specific parameters to track for convenient transmission to CRM?
4. Expectations for Results
- Fully set up events for tracking conversions on "Thank You" pages.
- Integration of data with Google Ads, Facebook Ads, and CRM.
- Created custom audiences in Facebook Ads.
- Configured reports in Google Analytics for analyzing user behavior and conversions.
- Training on working with analytics and created reports.
Client's review of cooperation with Oleg Ilikchiyev
Setting up analytics for Google Ads and Facebook Ads, integration with the website and CRMOleg set everything up quickly and professionally, is very pleasant to communicate with, and is always available. I would be happy to continue our collaboration.
Freelancer's review of cooperation with Evgeniya Kristal
Setting up analytics for Google Ads and Facebook Ads, integration with the website and CRMClear and understandable task setting, pleasant communication, quick responses, and provision of all necessary tools for work.
I recommend everyone to collaborate.
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I am Oleksiy, a certified Google Partner in contextual advertising. I quickly and efficiently set up analytics for Google Ads and Facebook Ads, ensuring conversion tracking, CRM integration, and report creation. I will solve your tasks, optimize advertising campaigns to the maximum, and increase ROI. I guarantee results and provide detailed instructions on working with analytics. Let's discuss your project!
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I am ready to pay great attention to details and ensure high-quality execution of the task. I have experience working on similar projects and have a great understanding of the requirements of your project.
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182 1 day20 USDGood afternoon.
We will help set up an analytics system for effective interaction with advertising services Google Ads and Facebook Ads to ensure optimization of advertising campaigns and retargeting, as well as analysis of user behavior on the website.
• Conversion tracking: we will set up events to track transitions to "Thank You" pages as key conversions and integrate data with Google Ads, Facebook Ads, and Universal Analytics.
• Integration with CRM (AMO CRM): we will link conversion data with CRM through UTM tags for ROI/ROAS analysis.
• Creating custom audiences: we will set up audiences for retargeting in Facebook Ads and assess the sufficiency of conversions to work with these audiences.
• User behavior analysis: we will set up tracking of key actions on the website and create reports on traffic sources and behavior.
• Setting up reports in Google Analytics: we will prepare reports for analyzing conversions, user behavior, and the effectiveness of advertising campaigns.
• We will set up integration with Google Analytics, Facebook Pixel through Google Tag Manager, and conduct testing.
• We will provide training on working with analytics, reports, and data analysis for optimizing advertising campaigns.
…
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