Email funnel setup (Brevo)
I am looking for an email marketing and automation specialist (Brevo) who can build a communication system for a real estate investment project.
Important:
I do not need "classic marketing" or aggressive sales.
The task is to build a system that:
• builds trust
• develops investor thinking
• and gradually leads to the decision to participate in offline events (format "Investor Breakfast")
📌 About the project:
• audience: Germany / EU
• Russian-speaking community (including those with a migration background)
• part of the audience is already familiar with the product
• part is cold
My positioning:
• practicing investor
• without info business
• through real cases and systematic thinking
• calm, confident style
📌 Tasks:
- Set up the structure in Brevo:
• lists / segments
• tags and attributes
• logic of transitions between segments
- Build automations:
• Welcome funnel (2-3 weeks)
• Event Interest Flow
• Post Event Flow
• Reactivation
- Implement logic:
• user behavior (opens, clicks)
• transitions between stages (cold → warm → hot)
• audience segmentation
- Connect emails to the system
(email content will be provided, but it is important to be able to correctly integrate and test)
📌 Important:
• experience with Brevo is MANDATORY
• understanding of funnels and user behavior
• ability to work with segmentation
• careful logic (no chaos in automations)
📌 A plus would be:
• experience in investments / finance
• experience working with a Russian-speaking audience in the EU
• understanding of soft warming (without aggressive sales)
📌 Work result:
The output should be:
• a fully set up system in Brevo
• a clear structure (so I can manage it)
• tested scenarios
• a brief instruction / Loom video on the system
📌 Work format:
• remotely
• step by step
• with intermediate checks
📌 In your response, please:
- Describe your experience with Brevo
- Send examples of automations
- Briefly describe how you would approach such a task
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30 days227 USD30 days227 USD
I will set up the segmentation architecture in Brevo through a state machine to eliminate email duplication and chaos in scenarios. I will use my experience in automating complex systems (30+ Python scripts) to implement behavioral scoring: the transition from "cold" to "warm" will depend on the depth of viewing specific cases, not just on email opens.
How do you plan to transfer data about offline breakfast attendance to Brevo — through Webhooks from your registration system or manual import? The budget and deadlines will be discussed in private correspondence.
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30 days401 USD
2227 5 1 30 days401 USDHello! I have reviewed your assignment and believe that I can successfully complete it. I would be happy to collaborate, please write to me personally for further details.
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10 days252 USD
475 2 0 10 days252 USDready to help you out
will share previous work in chat - to make sure we match
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10 days252 USD
871 10 0 10 days252 USDHello!
I looked at the description — the task is clear, the approach is close.
Honestly: I haven't worked directly with Brevo, but I know the logic of email automation well — segments, behavioral triggers, transitions between funnel stages. I have worked with [ActiveCampaign / Mailchimp / another tool] — the architecture is similar, I will quickly master Brevo, it won't take much time.
What I can do right away:
— outline the architecture of segments and the logic of transitions on paper
— show how I would structure Welcome → Event → Post Event → Reactivation
— after your OK — implement it in Brevo
If it's important — I'm ready to first create a small test block so you can see my approach to work.
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Germany