Goal: set up enhanced conversion tracking.
Tasks:
Check the current tag integration:
Conduct an audit of all Google Ads tags on the site (especially those responsible for conversion tracking).
Identify which pages of the site do not contain tags or where they are placed incorrectly (based on the Google Tag Manager report/diagnostics).
Fix errors related to tag placement at the top of the page (for optimal performance).
Set up enhanced conversion tracking:
Ensure that the transmission of user data (email, phone, etc.) works correctly to meet the requirements of enhanced tracking.
Check the connection with existing conversion actions in Google Ads.
Resolve any potential conflicts or configuration issues.
Testing tag functionality:
Use Google Tag Assistant or Debug Mode to verify the correct firing of tags on all target pages.
Ensure that conversion events are recorded correctly in Google Ads.
Documentation:
After corrections, provide a report with:
A list of changes made.
Verified pages where tags are placed.
Confirmation of correct tracking functionality.
Requirements for the performer:
Experience with Google Ads and Google Tag Manager.
Knowledge of HTML/CSS/JavaScript to fix errors in the site code.
Experience in setting up enhanced conversion tracking.
Additional notes to the terms of reference:
The Google Ads tag inserted on the site is related to WordPress plugins. It is required for the specialist to check the current configuration:
Ensure the correct functioning of the tag that has already been inserted.
Check that the plugin does not cause conflicts with other site functions.
If necessary, remove or replace incorrect or unnecessary tags to ensure proper conversion tracking.
