Budget: 300 EUR Deadline: 30 days
Greetings!
We have over 7 years of experience in systematic Performance marketing, particularly in the Home Services niche (Roofing, HVAC, Plumbing) in the US market. We have a great understanding of the specifics of New York: it is one of the most expensive and competitive auctions in the world, where without the right technical protection, the budget can "burn" in just a few hours due to click fraud and non-targeted queries.
A brief about us:
We are the Mon’Archi agency team. We specialize in high-value lead generation. We have managed budgets of over $1.5 million and know how to build campaigns focused on ROAS and quality calls, not just traffic.
How we will protect your budget in the Roofing niche (NY):
Protection against click fraud:
We implement third-party click monitoring services (e.g., ClickCease or similar).
We set up IP exclusions for competitors and block suspicious bot behavior patterns.
Filtering job seekers and competitors:
In-depth work with negative keywords: we exclude queries like "roofing jobs," "salary," "union," "subcontractor," "supplies," as well as the names of competing companies if they are not part of the strategy.
Using Observation Audiences to increase bids on real homeowners and decrease on "job seekers."
Click price optimization (CPC):
Focus on Long-tail queries (e.g., "flat roof leak repair Brooklyn" instead of just "roofing"), which allows us to obtain cheaper and more targeted leads.
Setting up Local Services Ads (LSA) — if you have the opportunity to pass Google Guaranteed verification, this is the best way to pay for a call rather than a click.
Analytics and Call Tracking:
Setting up Dynamic Call Tracking (via CallRail or similar), so you know exactly which keyword the customer came from for the roof renovation.
Our experience in Home Services:
Lead Gen (US/EU): We achieved a 30-40% reduction in lead cost within the first two months due to strict cleaning of non-targeted semantics and implementing scripts for budget control.
Technical expertise: We set up GTM, GA4, and Google CAPI ourselves so that Google algorithms see only real conversions.
To prepare the media plan, please let us know:
What exactly do you specialize in (Residential or Commercial roofing)?
What is the estimated daily budget you are willing to allocate to start in such an expensive region?